As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013” graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee.
If you haven’t heard yet, Nail It! – the first ever consumer nail magazine hit the newsstands nationally last month! The new nail-focused glossy debuted last week from Creative Age, publisher of Nail Pro, Launchpad, Day Spa, Beauty Store Business and MedEsthetics. Within the pages of Nail It! readers will find nail art, celebrity styles, tips for nail health and wellness, the latest products, and how nails fit into their overall appearance. It is safe to say that the nail trend is strong and not going anywhere, so this is the perfect time to launch a magazine that’s all about nails. At the helm is editor-in-chief of Nail It! and NailPro, Stephanie Lavery. We ask her some questions on how this concept came to fruition.
2012 proved to be a landmark year for nail polish and nail design. 2013 will be no different. CPNA nail expert Krystal Emery of Polish Galore shares with us the trends that consumers will be flocking to buy in the new year.
(TREND) A general direction in which something is developing or changing.
Every year, trends are discovered at Cosmoprof North America (CPNA). Celebrating its 10th anniversary in Las Vegas this past July, the professional beauty show featured the latest in spa and salon products, drew 25, 000 attendees, 856 exhibitors, and had a 9% attendance increase versus last year. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Many of the trends discovered at CPNA are usually found on runways during fashion week and in fashion magazines. Key trends seen at CPNA include a plethora of different nail offerings—from textured nail formulas to mood changing shades to at-home gel options—as well as DIY smart phone skin analysis technology, beauty oils, organic hair lines, technology to improve hair growth / texture and next generation hair smoothing treatments, minus harmful chemicals such as formaldehyde. For the second year, CPNA brought back the TrendScouts to report on the hottest finds in beauty. Their tweets were displayed throughout the show floor, this along with the findings from beauty bloggers, editors, makeup artists and retailers comprise the CPNA 2012 Trend Report.
When a consumer shops for products, more often than not, there is no sales representative to guide them in making a purchase. So how do consumers make choices? The answer is simple: visually.
Kelly Kovack of Brand Growth Management serves on the executive board of the Color Association of America, and is an expert of what colors communicate, and (even more importantly) what they don’t communicate.
Like what you’ve read? Come see Kelly speak with representatives from Tarte Cosmetics and Amika at our “Color Your World: Your Brand in Color” conference, taking place on Sunday, July 22nd, from 1:00-3:00pm.
The 2012 Cosmoprof Worldwide event held in Bologna, Italy was covered by four leading Italian beauty bloggers- ClioMakeup, Robyberta, MakeUpWorld, and Girl Power.
These four talented bloggers walked the show floor to pick their favorite trends from the 2700 exhibitors at show. See their daily picks and what caught their attention at this worldwide beauty event- click the links below to see their picks, or read on to see highlights.
Every year, Cosmoprof North America is the venue where new beauty trends are discovered. With a trade show audience that is predominantly B2B, it is the beauty media who attends the show to report on what the next big thing will be to the consumer. This year, CPNA welcomes beauty editors from four large unique beauty websites – Bellasugar.com, Cliomakeup.com, Dailymakeover.com and Temptalia.com – who will post daily trends reports on their sites, giving their followers a glimpse into, “A Day in the Life of a Beauty Editor.” They will walk the show floor and meet with exhibitors while discovering what’s new in beauty, skin care, hair, nail and spa treatments.
Despite the efforts of day-to-day and long-term beauty plans—be it at the doctor’s office, at-home or the spa—one thing rings true among all women: the impact of instant results, and how we all want them. Maybe it’s because we are a society that moves at lightning speed, but when it comes to treatments at the spa, the impression of knowing what you paid for—be it a pore-cleansing facial, waist-whittling scrub or wrinkle-reducing treatment—actually worked is worth its weight in gold. See, most women will follow (or at least attempt to follow) the specified plan of attack bestowed upon them, visiting their aesthetician or expert at the spa on a regular basis to see the results they long for. But, when the effects are that much more immediate—we’re talking mere minutes to hours here—it can make a firm believer out of someone who may have been on the fence.
As the Beauty Editor for DailyMakeover.com, one of the top beauty destinations on the web, I have a lot of opportunities to see what’s new and exciting in the industry. Over the summer, I had the pleasure of attending CPNA 2010 for the first time and interacting with tons of great new brands. In addition to checking out the latest products to hit the market, I also was able to see what trends would be big for 2011. Here’s my list of top trends to look out for as we enter into the New Year.