What Men Really Want From Skincare In my never-ending quest to uncover what men really want from skincare and grooming products, I spoke at length with Justina Mejia-Montane, Vice President Global Product Development, Aveda. “We know from men that their number-one concern is hair loss—that’s not a surprise to anyone,” she told me. But once this becomes a concern for men, it’s when they go into [product] action and start looking in the mirror. “The difference between men and women is that men are more of a reactionary consumer,” shares Mejia-Montane. “Women are more proactive, they try to prevent things—men are more like, ‘I see what’s happening in the mirror, and now I’m going to start taking reparative measures to address that.’” Mejia-Montane’s professional path includes time spent at Estee Lauder, where “One of the brands I was fortunate enough to work on was Lab Series for men.” She worked…
Guys Who Spa
“My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s a guy who’s educated and gets out there in the real world—and he wants to make sure he looks good.”
Small, indie brands are having their moment—and savvy spa directors are catching on
By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com
“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”
Trend: Beauty & Technology
A Spotlight of the hottest beauty trends for the year.
Beauty products have seen a new wave of innovation with high-tech tools and gadgets set to revolutionize the category. From mini, handheld blowdryers and frizz-fighter straightening irons to hair treatments that turn back the hands of time, technology is a frontrunning trend for 2017.
Aria Beauty Unicorn Mini Blow Dryer
Aria’s bestselling salon approved baby dryer gets a unicorn makeover! Designed for salon retail, travel or the gym, these tiny hair dryers deliver salon performance. The products contains negative ions to clean hair and remove frizz. Its dual voltage is ideal for travel anywhere and it’s suitable for all hair types. www.AriaBeauty.com.
Identifying Four Consumer Types Impacting Today’s Beauty Market
While large corporations once dictated trends to consumers, today it is evident that the power is also in the hand of the consumers. And with the advent of mobile devices, online tutorials, and social media, consumers are highly savvy and more informed than ever, demanding constant innovation and update. As quickly as they can make positive recommendations exponentially to all their contacts through social media, they can just as quickly spread reviews that are negative.
Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:
By Mia Kyricos
According to Research and Markets, the global beauty market is projected to reach $461 billion by 2018 and facial care alone represents over 50% of that pie. Quite frankly, that’s a lot of skin. And if you consider research recently conducted by the Global Wellness Institute, the Beauty and Anti-aging segment comprises over $1billion of the $3.4 trillion dollar wellness market, already three times the size of the global pharmaceutical industry (Global Spa & Wellness Economy Monitor, 2014). That means that the business of prevention (wellness) trumps the business of sickness (medical).
Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show.
As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013” graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee.