Made by Yoke is a beautiful wellness brand that will be exhibiting at this year’s Cosmoprof North America convention held July 29th – 31st at Mandalay Bay in Las Vegas, NV. We wanted to give you a taste of what you can expect from this wellness brand that supports natural wellbeing through the practices of Ayurveda. Made By Yoke creates goods for the inner journey, and is rooted in the foundations of yoga and Ayurveda. Each product is made with intention, led by the wisdom of ancient cultures, and crafted seasonally through sustainable practices. All goods are socially and spiritually motivated – designed to honor the journey within. Tamara jones, Founder & CEO of made by yoke Q. Can you tell us a little bit about your background and how you got started in the beauty business? I was studying Ayurveda in the coastal countryside of Australia, and I began mixing herbal…
What Men Really Want From Skincare In my never-ending quest to uncover what men really want from skincare and grooming products, I spoke at length with Justina Mejia-Montane, Vice President Global Product Development, Aveda. “We know from men that their number-one concern is hair loss—that’s not a surprise to anyone,” she told me. But once this becomes a concern for men, it’s when they go into [product] action and start looking in the mirror. “The difference between men and women is that men are more of a reactionary consumer,” shares Mejia-Montane. “Women are more proactive, they try to prevent things—men are more like, ‘I see what’s happening in the mirror, and now I’m going to start taking reparative measures to address that.’” Mejia-Montane’s professional path includes time spent at Estee Lauder, where “One of the brands I was fortunate enough to work on was Lab Series for men.” She worked…
Guys Who Spa
“My husband takes better care of his skin than I do,” confesses Jennifer Stansbury, Co-Founder of the Benchmarking Company. “He’s a high-level executive at a Big 4 accounting firm, and he was the one (when we first met) who turned me on to Dermalogica. Here’s a guy who’s educated and gets out there in the real world—and he wants to make sure he looks good.”
Tips on Launching Your Beauty Brand to Retailers
The beauty business is clearly changing. The retail business is clearly changing. But the importance of the buyer is not changing—and knowing what is important to each retailer is critical to your success.
Poor pigmentation. Too dry. Not long-lasting. Those are the three major issues that natural makeup has going against it, shares Nevio Ragazzini, a New York City-based makeup artist who, in his 25-year career, has worked on such beauties as Sophia Loren, Keira Knightley, and Natalie Portman. “It’s just hard to find a really good natural makeup brand,” he says. So, what is the beauty trend with natural makeup?
When I’m at a spa, be it day, destination or resort, I always check out the makeup offerings. And I can tell you it’s on the rare occasion that I’ve seen a makeup retail display done right—or even a decent, trend-forward makeup brand in the mix.