My family were hairdressers. As a child, at the age of 10, I knew that I wanted to be in hair, but also had a love for pharmacy. I got into a hair apprenticeship in Australia in my teens and worked my way up as a salon owner — to educator. I wanted to learn more about the industry, so I moved into sales and started traveling globally. Gaining education in sales gave me the opportunity to evaluate the hairdressing industry in 15 different countries in regards to product “gaps” in the market. We used a planned strategy in creating our own hair product-line.
We love hair colour and with our combined global experience in education, this is what inspired us to create My. Haircare.
Q. What is your most unique product and why?
Infuse My Colour Wash is our most unique product. It is a multi award-winning, colour-infused shampoo that has 0% sulphates, silicones and parabens and is 100% vegan.
Q. What makes your brand different from other beauty brands?
We are 100% Vegan Peta certified, free from sulfates, parabens and silicones. My. Haircare has been created for hairdressers by hairdressers and we are 100% in the loop. This is what makes us front-runner’s in our field My. Haircare focuses on creating effective, instant colour through colour-enhancing shampoos — to colour re-hydrators.
Q. Without giving away too many of your secrets, (smile) — what do you anticipate your growth to be next year and what is your direction for the future of the brand?
We are launching into the pro-market globally in the USA, UK, Australia, and in some areas of the EU.
Q. Finally, what gets you out of bed in the morning — what is your daily motivation?
I want to bring cleaner, healthier, effective, and ethical hair care products and colour to the hair industry. We want to create products that work fast and effectively, reducing chemical overload for the hairdresser, salon and consumer.
My. Hair Care is the creation of Rob Forgione & Denis Kovalyov, globally skilled hairdressers, specializing in colour and hairdressing education. Both their careers and experience span over twenty years. Having worked globally with premium hair care brands, such as multi- nationals and boutique hair care products, in markets reaching from Europe, USA, Australia, & Russia, Rob & Denis bring together their wealth of knowledge and passion through their My Hair Care product line.
Rob & Denis are regulars at Paris & NYC Fashion Weeks, and while they are luxury fanatics, they also know that something truly “good” does not cost the earth. The brand is named My.Hair Care after the concept of women who talk to their stylists in their styling chairs about: “My Style”, “My Curls”, “My Cut”, “MyColour”!