The US beauty industry is increasing their global market share. The U.S. Commercial Service (the federal government’s export trade promotion unit within the U.S. Department of Commerce) is represented in U.S. embassies and consulates in 72 countries, accounting for more than 95 percent of the world market for U.S. exports. International trade shows such as Cosmoprof provide a platform to allow buyers and sellers from across the globe to connect with one another in secure environment conducive to open discussions.  The eleventh annual event will deliver a strong international presence with exhibitors from 38 countries, eight official Country Pavilions and a contingency of foreign buyers from six different countries.

The U.S. Commercial Service is dedicated to assisting U.S. exporters, particularly small and medium-sized businesses, with expansion of their international sales. Some of the services offered by the U.S. Commercial Service are:

  • One-on-one counseling on international markets and sales opportunities.
  • Connecting you with international distributors, importers, and partners.
  • International market research.
  • Information on international regulatory and documentary requirements.
  • General assistance on export related matters.

US companies may utilize the U.S. Commercial Service to obtain customized solutions that meet your specific international business needs and goals.  Two cosmetic manufacturers that have benefitted from assistance of the U.S. Commercial Service are NYX, Los Angeles Inc. and Besame Cosmetics, both Los Angeles area based companies that have worked with the U.S. Commercial Service at Cosmoprof trade shows.

Jeffrey Ten, VP International Business Development reports that “NYX, Los Angeles Inc. www.nyxcosmetics.com has received numerous leads from the US Commercial Service, most recently from Albania and Italy at Cosmoprof Bologna. The company is in final negotiation with a distributor from Tunisia and other Northern African countries. We anticipate at least $500K of incremental volume as a result of their leads.”

According to Gabriela Hernandez, Co-Founder of Besame Cosmetics www.besamecosmetics.com, “the staff at the U.S. Commercial Service were instrumental for Besame in securing distribution partners in Australia. They were helpful and really looked out for our interests in all the transactions. Their meeting areas in Cosmoprof were organized extremely well and allowed us the opportunity to meet buyers from many different countries in a short amount of time. We are happy to call them our partners in helping us bring U.S. manufactured beauty products to the rest of the world.”

U.S. Commercial Service Cosmetic and Beauty Industry Specialists will be at Cosmoprof North America and will be located at booth D10007.  Staff from Brazil, Colombia, Czech Republic, Dominican Republic, Italy and the United States will be available to meet with you during the show to discuss international markets, exporting, and, if appropriate, make introductions to international buyers that are looking for U.S. suppliers.  To learn more about opportunities with the U.S. Commercial Service staff and international buyers at Cosmoprof North America, click here.

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