Rahua is a haircare brand that resonates well with discerning clients, celebrities, and retailers alike. Since its official debut at CPNA in 2010 as a Discover Beauty exhibitor, the brand portfolio has expanded to include more SKU’s and its availability to consumers has also widened. Rahua is now ready to unveil its luxury haircare products to the worldwide stage at Cosmoprof Bologna in the Extraordinary Gallery Below is a quick update and insight on the brand from its creators- Fabian Lliguin and Anna Ayers.
1. Why did you choose CPNA as the venue to launch your products in?
The CPNA venue is one of the most well known trade events in the beauty industry.
2. What advice would you give to new companies just starting out and contemplating exhibiting at trade fairs such as Cosmoprof?
Just do it! Your product will be exposed to thousands of people that can become your loyal clients for a long time to come.
3. What is your best source for “customer research?” Does the brand have a social media focus at the moment?
Hair salons and stylists provide up-to-date information on beauty needs and beauty trends. We work closely with them listening to their needs.
Currently we are focusing on social media outlets that are relevant for the brand, such as Facebook, Twitter, Tumblr, and Pinterest. These mediums are a fantastic way for us to get direct feedback from our clients as well as share all the exciting news that is happening with Rahua.
4. What is your star product?
Rahua Finishing Treatment, it’s like insurance for your hair – keeps hair strong and healthy with beautiful shine!