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Multisensory Special Effects in Beauty Packaging for ROI that Glows

By Michelle Leissner The $532 billion global market for cosmetics may be glowing, but it doesn’t make up for the fact that even for the biggest brands, the competition is not pretty. Shiny new products emerge by the minute, targeting an increasingly diverse population of buyers whose options seem almost limitless. Is it even possible in 2018 America, to ever be more than a lipstick’s throw away from a makeup counter? But for all of the seemingly insatiable demand for skin that glows, eyelashes that plump, and an infinite palette of substances to apply to our cheeks, lips and eyelids, cosmetic buyers are finicky consumers. They won’t give you a chance to make them look good unless you make them feel good first. And why shouldn’t they be choosy, with acres of products to choose from? If you’re a brand manager with a budget big enough to bag an A-list…

An Insider’s Guide to the Best of Las Vegas

By: Mary Bemis

Here’s a round-up of Las Vegas’s best offerings from fine food to fast healthy food to great views and entertainment—with a good dose of spas, of course. I checked in with expert local sources Michael Garvey, President, Las Vegas Spa Association, and Daniela Ciocan, Marketing Director, Cosmoprof North America, for the inside scoop on what to see and do in Vegas.

SMALL BRANDS, BIG SPAS

Small, indie brands are having their moment—and savvy spa directors are catching on

By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”

CPNA 2013 Trend Report

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After celebrating it’s 11th edition this July at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America (CPNA) releases the 2nd annual TREND REPORT. 2013 proved to be a record year for the show both in terms of the largest number of attendees in the show’s history and the largest number of participating exhibitors – resulting in a vast number of new products and trends that were unveiled at the show. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Findings from the CPNA Trendscouts, beauty bloggers, editors and retailers buyers made up the complete 2013 CPNA Trend Report.