By Denise Herich
Co-founder and Managing Partner at The Benchmarking Company
Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Sixty-nine percent think an inside-out approach to overall wellness is healthier than taking prescription medicine and 53% agree that eating or drinking an ingestible product offers more powerful benefits than topicals alone. Whether it’s drinking a smoothie before work or using essential oils to heal everyday illness or eating fermented foods and taking probiotics, wellness is here to stay.
As 2016 came to a close, food, nutritional supplement, and cosmetic companies that sell “natural” products remained targets of and vulnerable to regulatory enforcement actions and consumer class actions. While 2016 saw some regulatory activity surrounding the terms “natural,” “all natural,” and “100% natural,” the year ended without the issuance of regulations or guidance on how these terms should be defined.
How has sustainability impacted the spa industry from an operator’s point of view?
There’s a growing demand for socially responsible hospitality. The key is to provide a luxury experience while at the same time making the guest feel like the experience has minimal impact—that’s the challenge. And some are doing that very well. When the green frenzy hit the spa industry, around 2006 or so, the emphasis was on how to obtain expensive certifications like LEED (Leadership in Energy and Environmental Design)—but that led to an unrealistic excess based on almost arbitrary (for our industry) guidelines. The good news is that sustainability has made a lot of businesses much more efficient and accountable.
Learn how to eat right, get organized, and stay active without fad dieting or crazy regimens that never last. The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) will host their inaugural health and wellness event, Get With It…Get Healthy, which will benefit the national charitable organization, Look Good…Feel Better®. Taking place on Friday, February 17th at the Balboa Bay Club in Newport Beach,CA, this one-day event will take place the day after the ICMAD Technical Regulatory Forum.
- Celebrity Fitness Trainer, Kathy Kaehler
Question: Tell us what’s the latest with Yes to Carrots?
IL: Wow, Yes To! has had a lot of new this year! We just moved into our new headquarters in San Francisco, doubling our space in order to make room for all of our new family members. Secondly, we have recently had a very successful launch of Yes To Blueberries — our “Age Refresh” line in the USA (with global launches coming throughout 2011). Lastly our distribution continues to expand and we have closed on 28,000 stores (in the last 4 years)!
Q&A with Liliana S. George, Ph.D.
Executive Director, Corporate R&D
The Estée Lauder Companies, Inc.
1. As the Executive Director of Strategic Developments of Corporate R&D at The Estée Lauder Companies, Inc., can you tell us, what are some of the Green Initiatives that ELC has taken?
The Estée Lauder Companies began formally managing environment issues in 1991, but the passion and commitment has really been part of our Company since its inception in 1946. Some of our environmental successes include purchasing green electricity and beginning to embed the principles of green chemistry in our global manufacturing and product innovation. We’ve taken steps to recycle and reuse as many resources as possible and our brands contribute significantly to these successes. One of the ways we have made great strides is through the sustainable packaging innovations across all brands, including increasing the recycled content of our packaging and being one of the first in our industry to do so.
Ella Stimpson is not your average Spa Director. Not only is she a member of the ISPA (International Spa Association) Board of Directors, but she has an interesting and unconventional background that has helped to prepare her for a successful career in the spa industry. From her beginnings as a front-line fitness instructor and personal trainer to becoming the Spa Director at the famous Broadmoor Hotel in Colorado, she has traveled the world helping others. Her passion and drive push her to continue to study and broaden her horizons, and it is with that goal in mind that she takes up her role as the director of Las Vegas’ most prestigious spa – the Spa at Wynn and Encore Las Vegas.
We asked Ella what she sees as the next trend in the spa industry and what inspires her.