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Green/Organic/ Wellness

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Brand Spotlight

Raw Nature. Refined Skincare.

Interview with Founder of Ao Skincare, Mark Gary
MBChB, FRACP, FRCPC, FRCPA, ABPath, ABDermpath, FRACCS, FASMS

Q. Can you tell us a little bit about your background and how you got started in the beauty business?

I am a dermatologist and a dermatopathologist. My training was completed at Harvard, Cornell, and New Zealand. I have a keen interest in cosmetic dermatology, and I have been interested in cosmeceuticals for many years as part of my clinical practice. Together with my partners, we have worked hard to develop a range of skincare products with validated active ingredients which act synergistically to guide skin health toward its optimum state.

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Entrepreneurship

The Cannabis Dilemma and How It Relates to Beauty

By: Tiffany Mitchell
Cosmoprof North America Team Member at CosmoprofNorthAmerica.com

the cannabis dilemma in health and wellness

Cannabidiol—CBD, better known as cannabis, has become an ingredient that is highly controversial when used in health and wellness products. However, the use of CBD in products has natural healing components that offer pleasing results for consumers who opt for CBD treatment.

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Green/Organic/ Wellness

A World Tour of Spa Botanicals

By: Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

The best spas are a walk-in guidebook to local botanicals and healing lore.

For thousands of years, people have turned to hot mineral springs to soak in the restorative waters, but it wasn’t until the 17th Century that wealthy Europeans began traveling to spa towns that were built around thermal springs. Upon arriving at their destination, it wasn’t merely the benefits of the waters that were enjoyed—one reveled in the pleasures of natural resources, including gorgeous and grand landscaped gardens, home to numerous healing plants and herbs. A simple walk among the gardens, breathing in the fresh air and gentle aromas, was and is, pure magic—restorative, calming, and invigorating all at once… and of course, those healing botanicals worked their way into the treatments.

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Brand Spotlight

Amareta: Natural Skincare That Caters to the Hormonal Changes of Women

Interview with the ceo and co-founder of amareta

As the green beauty revolution continues to rise, consumers are constantly in search of the safest products for their skincare needs. As women, it is oftentimes challenging to find a product that caters to the hormonal changes of life.

We spend tons of money on skincare products because we want to take good care of our skin and achieve that natural glow—only to realize that as hormonal levels fluctuate, so does our skin. Through natural life changes, such as menstrual cycles, pregnancy, and menopause women want to remain confident and feel beautiful inside and out.

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Branding/Marketing

What’s Growing in Green Retail

By: Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

Three leading natural retailers explain how to get in the door and on their shelves

Here’s a refreshing—and important—truth about getting into the green beauty market: “Brands are not really competing with each other in green beauty; it’s a positive movement, and we’re all in it together,” says Romain Gaillard, CEO and Founder of The Detox Market. “Green beauty represents such a small fraction of the beauty world, that we’re much better off sticking together.”

These are not only wise words for an emerging market that continues to define itself, but a fresh new approach to doing business in a market that demands transparency like never before. I recently spoke with experts from three leading natural beauty retailers to find out not only what they look for in natural brands, but how these brands should approach them. Here’s what they shared.

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Brand Spotlight

Success Story with Saffron Secret®, Beauty Brand Exhibitor at CPNA 2017

Cosmoprof North America Las Vegas is the most awarded B2B beauty trade show in North America and serves as the ideal platform for high-quality B2B activities for beauty companies. 2017 brought forth flourishing opportunities and smart programs for the attendees and exhibiting companies that joined us. Saffron Secret®, a hair-care line that utilizes the organic properties of saffron as the product’s main ingredient, was among the companies that exhibited with CPNA 2017. We had the pleasure of reconnecting with Saffron Secret® after the show to chat about their successes. Here’s what they had to say:

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Green/Organic/ Wellness

SMALL BRANDS, BIG SPAS

Small, indie brands are having their moment—and savvy spa directors are catching on

By : Mary Bemis
Founder & Editorial Director at InsidersGuidetoSpas.com

“The first time they dropped off stuff, I didn’t even want to look at it. I gave it to my staff,” shares Michael Conte, spa director at Meadowood Napa Valley. Conte is reminiscing about the first time Kim Borio, founder of Glycelene, and her husband, Eric a biologist and cosmetic chemist and Glycelene’s Chief Technology Officer, brought Conte their luxury, plant-based skincare line to test. But when the couple returned a month later, Conte changed his tune after he met them in person. “They’re such a great couple,” he enthuses. “I have to say, the partnership I have with Kim and Eric has been extraordinary. When you’re working with a luxury property and spa, you want to have something unique that you won’t find elsewhere.”

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Brand Spotlight

A CPNA Success as Sweet as Honey

Katerina Larden — THE visionary behind hey honey®

Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.

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Green/Organic/ Wellness

The Way to Wellness

By Denise Herich
Co-founder and Managing Partner at The Benchmarking Company

Once thought of as an alternative or quaint approach to beauty and health, wellness has come a long way since the days when using aloe vera gel, fresh from the plant, on sunburns was the height of ‘wellness’. Today, wellness is a way of living and a category of beauty that stands on its own for consumers everywhere. Sixty-nine percent think an inside-out approach to overall wellness is healthier than taking prescription medicine and 53% agree that eating or drinking an ingestible product offers more powerful benefits than topicals alone. Whether it’s drinking a smoothie before work or using essential oils to heal everyday illness or eating fermented foods and taking probiotics, wellness is here to stay.

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