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Entrepreneurship

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How Do You Leave Your Beauty Mark? Top 5 Trademark Tips

A solid brand name and / or logo can enhance or kill a great product and can be the most valuable asset of your business.  And with hundreds of thousands of beauty brands in use around the world, it is easy to unknowingly pick a brand name or logo that someone else already owns or that you cannot stop others from using.  Avoiding common mistakes in selecting and protecting distinguishing brands (also known as trademarks) can save you time, money and disruption to your business.  Here are top 5 things to consider so you don’t get sued over branding.

Luxe Ink: A Passion for Semi-Permanent Makeup

Founder Interview with Sondy Mok and Liya Luo

Q. Can you tell us a little bit about your background and how you got started in the beauty business?

Liya has 10-plus years in the beauty and microblading business. She is skilled in creating the perfect natural brows for her clients. She started off as an esthetician and has always been fascinated with how to help her clients overcome the aging process and hair loss in their eyebrows.

Innersense Founder Story


Q. Can you tell us a little bit about your background and how you got started in the 
beauty business?

I grew up in the beauty business, so I was a natural at it professionally. Joanne came at it more organically; the healer in her drew her behind the chair. Joanne and I both had successful careers in big beauty when we met. She was a platform artist, and I was on the development side. Fortunately, the stars aligned and our paths crossed. We both spoke the language of hair, and magic just happened.

Beauty Tribe: A Powerful Sisterhood

Interview with Co-Founder Michiyo Oishi

 Q. Can you tell us a little bit about your background and how you got started in the beauty business?

I co-founded Beauty Tribe with my two sisters, Lea and Aki—The Oishi Sisters. We all have different educational backgrounds; the eldest, Lea, is a visual artist; I am a potter; and Aki, the youngest, studied economics. Our Japanese grandfather built factories in the 1970s, and he found his niche in beauty appliances. Those were the days when he helped women achieve that perfect Farrah Fawcett look.

Cirem Beverly Hills: Interview with the Founder

Cirem Beverly Hills | Pharmaceutical Cosmetics

Q. Can you tell us a little bit about your background and how you got started in the beauty business?

We were born in a family-owned pharmacy with a passion for effortless wellness for all of our patients. Our specialty was in compounding, and we enjoyed helping our patients with our unique services. We noticed the increased demand for skincare, especially with our celebrity patients, as well as, unfortunately, the negative side effects that often ensued with almost all of the prescription-only ingredients in our formulas.

Made By Yoke Founder Story

Made by Yoke is a beautiful wellness brand that will be exhibiting at this year’s Cosmoprof North America convention held July 29th – 31st at Mandalay Bay in Las Vegas, NV. We wanted to give you a taste of what you can expect from this wellness brand that supports natural wellbeing through the practices of Ayurveda. Made By Yoke creates goods for the inner journey, and is rooted in the foundations of yoga and Ayurveda. Each product is made with intention, led by the wisdom of ancient cultures, and crafted seasonally through sustainable practices. All goods are socially and spiritually motivated – designed to honor the journey within. Tamara jones, Founder & CEO of made by yoke Q. Can you tell us a little bit about your background and how you got started in the beauty business? I was studying Ayurveda in the coastal countryside of Australia, and I began mixing herbal…

Interview with Leonardo Rocco, Founder of Rocco Donna

Curated By: Tiffany Mitchell
Cosmoprof North America Team Member at CosmoprofNorthAmerica.com

Chatting with the Founder of Rocco Donna professional, Leonardo Rocco

We took some time to go behind the scenes of Rocco Donna Professional and chat with the Founder, Leonardo Rocco. Rocco Donna will be attending this years’ Cosmoprof North America 2018 show, held July 29th-31st in Las Vegas, NV. Rocco has an amazing story; continue reading to learn more about his fascinating background in beauty and how Rocco Donna first began.

The Cannabis Dilemma and How It Relates to Beauty

By: Tiffany Mitchell
Cosmoprof North America Team Member at CosmoprofNorthAmerica.com

the cannabis dilemma in health and wellness

Cannabidiol—CBD, better known as cannabis, has become an ingredient that is highly controversial when used in health and wellness products. However, the use of CBD in products has natural healing components that offer pleasing results for consumers who opt for CBD treatment.