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Entrepreneurship

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Made By Yoke Founder Story

Made by Yoke is a beautiful wellness brand that will be exhibiting at this year’s Cosmoprof North America convention held July 29th – 31st at Mandalay Bay in Las Vegas, NV. We wanted to give you a taste of what you can expect from this wellness brand that supports natural wellbeing through the practices of Ayurveda. Made By Yoke creates goods for the inner journey, and is rooted in the foundations of yoga and Ayurveda. Each product is made with intention, led by the wisdom of ancient cultures, and crafted seasonally through sustainable practices. All goods are socially and spiritually motivated – designed to honor the journey within. Tamara jones, Founder & CEO of made by yoke Q. Can you tell us a little bit about your background and how you got started in the beauty business? I was studying Ayurveda in the coastal countryside of Australia, and I began mixing herbal…

Interview with Leonardo Rocco, Founder of Rocco Donna

Curated By: Tiffany Mitchell
Cosmoprof North America Team Member at CosmoprofNorthAmerica.com

Chatting with the Founder of Rocco Donna professional, Leonardo Rocco

We took some time to go behind the scenes of Rocco Donna Professional and chat with the Founder, Leonardo Rocco. Rocco Donna will be attending this years’ Cosmoprof North America 2018 show, held July 29th-31st in Las Vegas, NV. Rocco has an amazing story; continue reading to learn more about his fascinating background in beauty and how Rocco Donna first began.

The Cannabis Dilemma and How It Relates to Beauty

By: Tiffany Mitchell
Cosmoprof North America Team Member at CosmoprofNorthAmerica.com

the cannabis dilemma in health and wellness

Cannabidiol—CBD, better known as cannabis, has become an ingredient that is highly controversial when used in health and wellness products. However, the use of CBD in products has natural healing components that offer pleasing results for consumers who opt for CBD treatment.

Amareta: Natural Skincare That Caters to the Hormonal Changes of Women

Interview with the ceo and co-founder of amareta

As the green beauty revolution continues to rise, consumers are constantly in search of the safest products for their skincare needs. As women, it is oftentimes challenging to find a product that caters to the hormonal changes of life.

We spend tons of money on skincare products because we want to take good care of our skin and achieve that natural glow—only to realize that as hormonal levels fluctuate, so does our skin. Through natural life changes, such as menstrual cycles, pregnancy, and menopause women want to remain confident and feel beautiful inside and out.

A CPNA Success as Sweet as Honey

Katerina Larden — THE visionary behind hey honey®

Katerina Yoffe Larden is a hardworking mother, wife and entrepreneur. Like most women in her position, Larden’s skincare regime took a back seat as she juggled the day-to-day duties associated with her many roles. Realizing just how much money and time she was wasting on unused products, she took matters into her own hands. Larden decided to create a skincare line that would adapt to her busy lifestyle—with a minimal skincare regime that would offer lasting effects. Her ultimate vision was to create a natural product based on the healing and nutritive properties of honey bee propolis.

Thinking of starting your own beauty company??  Read this!

By Karen Young

cpna-1The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.

But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.

If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads.

Funding tomorrow’s great ideas

See Katie’s presentation at Cosmoprof North America 2014!

1. How does CircleUp help companies?

At CircleUp, we connect innovative consumer product and retail companies with consumer-focused investors so that companies can raise capital more efficiently and investors can access dealflow, conduct diligence, and invest in consumer companies more efficiently as well. We saw a huge gap in the marketplace for consumer companies with less than $10M in revenue because the private equity firms and strategics don’t focus on companies below that size.These companies would typically spend 12 months fundraising and have a difficult time getting in front of relevant investors. We also think consumer is an interesting industry for earlier stage investors as there is less selection bias and easier to understand business models.