Hair Care Trends & Influencers
What do women share with each other on Twitter about hair care products?
Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more.
Don’t miss out Kendra’s presentation at Cosmoprof North America: “The Beauty of Social Media: It Delivers” session on Tuesday, July 15, 2014 from 10:30 a.m. to 12:30 p.m.
Why winning over these top 100 skincare influencers and ‘word of mouth’ amplifiers on Twitter is your top priority in 2014.
Build brand equity. Amplify your differentiated value. Assure customer loyalty. Drive conversions and sales.
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See Erick’s full presentation on YouTube at Cosmoprof North America on Tuesday July 15th.
YouTube and the Beauty Industry
How can I use social media to spot beauty trends ahead of everyone else?
Imagine for a moment you have a crystal ball. In it, you see every woman in the country. You know exactly what she’s thinking about her beauty challenges, the products she uses, and your beauty brand. You would know about her lifestyle, her opinions, her buying habits and who influences her decisions. And with that crystal ball, you’re also capturing her conversations with her friends – and their friends. You know, at a glance, what trends are resonating – and why, where and how.
In any startup, agility is a top priority. Changing directions based on customerfeedback, streamlining focus, responding to consumer needs … it’s all part of creating a new business.
We’re lucky that the beauty community is so vocal. They tell us what they need and want, and when we take a moment to stop and listen, we learn a lot. We learn nearly everything we need to know, really.
By Maya Mikhailov, Co-Founder & EVP, GPShopper
Whenever a new medium emerges, the first reaction of marketers is to take tried-and-true techniques of the known and apply those techniques to the unknown, hoping to find similar success. When television was first introduced to American households, commercials consisted of radio personalities standing in front of microphones reading product benefits – a trusted radio technique misappropriated to the small screen. Fast forward to the internet revolution, where the first digital stores tried to emulate store shelves and the page flip of paper circulars. However, as marketers began to rethink the medium and push past traditional beliefs, what emerged was a compelling experience that took advantage of the new tools that the medium had to offer. The same phenomenon is occurring right now in mobile. Whereas Mobile 1.0 was “web…pocketsized,” Mobile 2.0 is developing as a powerful tool which is breaking the mold of its predecessors.
Brands can’t sit still. They need to change – and change is good. But it’s also about recognizing the opportunity for change and not just changing for the sake of it. And it is design that can create the right kind of change and help successfully and creatively develop a brand.
There are very many influencing factors and considerations when looking to change, expand or take a brand to the next level. But I would like to focus on just two of today’s most prescient considerations: innovation and digital.
Beautystat.com is a beauty maven’s dream. The largest online beauty community connects consumers with beauty truths and dispels all beauty myths. At the same time, Beauty Stat gives consumers product recommendations based on their custom profiles. By allowing consumers to connect directly on the site and keeping an open, honest approach, Beauty Stat has become the “honest beauty bff” of the World Wide Web.
CEO Ron Robinson share a few of the ingredients on the recipe of Beauty Stat’s success. Like what you see? Come see Ron at Cosmoprof North America’s “Social Marketing: The Power of Social Tools,” taking place on Tuesday, July 24th, from 11:00-12:30.
YouBeauty is changing the way we look at beauty. With a partnership with celebrity doctors Dr. Mehmet Oz and Dr. Michael Roizen, YouBeauty.com is the first website to exclusively explore the link between health and beauty. Over 1.6 million women worldwide log on each month to see advice from YouBeauty’s panel of experts, and thousands of women on Facebook and Twitter discuss various topics in a sub-community that is linked to the website.
Laura Kenney, YouBeauty’s Editor-in-Chief, weighs in on their social media success and how smaller businesses can use social media to their advantage. Like her insights? Learn more from YouBeauty’s Chief Marketing Officer Stuart Bogarty at CPNA’s “Social Marketing: The Power of Social Tools” conference, taking place on Monday, July 23rd, from 11:00-12:30pm.