Q
. Can you tell us a little bit about your background and how you got started in the beauty business?

I am a third-generation beauty lifer. My grandfather was an immigrant from Russia who created Jeris Hair Tonic in 1918, that became an iconic barber product. My father later acquired several brands and grew the business before we sold it in the late 1990s. I realized it was part of my DNA at an early age, and I have been at it ever since. I have worked for several companies in different classes of trade in executive capacities and as a consultant. I am now happily self-employed and work together with my wife Lisa and son Josh.

Q. What inspired you to start your company and create your brand?

I formed BioBoutique Beauty Lab as a joint venture with Zeal Cosmetics of Japan, and the company’s founder Osamu Maeda, to distribute their incredibly unique and market-leading Adsorb skincare brand and to co-develop a new brand utilizing their proprietary AntiBody Technology. I was overwhelmed by the amount of research and resources that had gone into developing the technology, and I knew this was something very special.

Q. What makes your brand different from other beauty brands?

All of our skincare products are based on our proprietary and globally patented AntiBody Technology. This is true cutting-edge bio-tech technology. There has been and continues to be, tremendous research conducted on this technology by leading Japanese professors, universities, and governmental agencies for both beauty benefits and also serious medical applications. It’s a compelling story to say the least!

Q. What is your most unique product, and why?

In Japan, there are 11 products, but we identified three skus for launch in the US. The hero is the Moist Essence Serum, which provides multiple anti-aging and skin protective responses via our AntiBody Technology and supporting actives. It’s truly an incredible product!

Q. Without giving away too many of your secrets (smile)—what do you anticipate your growth to be next year, and what is your direction for the future of the brand?

These two brands are targeted for the luxury beauty segment. We have already successfully participated in a pop-up with Neiman Marcus, and we are currently in talks with several other very notable luxury retailers.

 

Q. Finally, what gets you out of bed in the morning—what is your daily motivation?

The beauty business is an incredible industry. The business moves at lightening speed. The changes we’ve seen in the last five years are incredible. Technology and direct engagement with the consumer have totally changed the game, no matter your particular channel(s) of distribution. It’s a very exciting time to be in the beauty business.

 

Write A Comment

*