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Spas & Makeup: A Missed Retail Opportunity

Spas + Makeup + Retail
By: Mary Bemis, Founder & Editorial Director, InsidersGuidetoSpas.com and Co-Curator
Cosmoprof Discover Green and Discover Green Leaf

When I’m at a spa, be it day, destination or resort, I always check out the makeup offerings. And I can tell you it’s on the rare occasion that I’ve seen a makeup retail display done right—or even a decent, trend-forward makeup brand in the mix.

Discovering Beauty at Amazon: How To Get Your Brand In the Cart

LEVERAGE YOUR CONSUMER REACH WITH AMAZON

Amazon is a force that’s here to stay with online beauty retailing and has huge pull felt across the omni-channel retail platforms. Consider these numbers: Amazon accounted for about $2.5 billion in health and beauty sales last year which represented a 47% increase compared to 2015, One Click Retail estimates. Amazon’s continued dominance in all retail categories continues to impact the everyday beauty consumable brands we touch.