Tag Archives: Ethnic hair

The Many Facets of the Dynamic Multicultural Hair Care Market

cpna-11Ethnic hair care is the fastest growing hair care category in the United States in 2015, recording robust growth of 8.5%. The main reason for this dynamic growth is that the category has been flooded by “multicultural” brands that appeal to a broader audience and is no longer defined by brands exclusively targeting black consumers.

Market-movers like Shea Moisture and Carol’s Daughter (L’Oréal), increase their share with naturally positioned products that appeal to a wide spectrum of consumers, including those that previously used mainstream or ethnic brands. Continue reading The Many Facets of the Dynamic Multicultural Hair Care Market