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CAPITALIZE ON YOUR SOCIAL MARKETING- CPNA 2011 Shows You How

With the integration of social marketing and e-commerce into brand positioning, Cosmoprof North America was proud to present the conference entitled “Social Media Marketing: Monetizing Your Online Efforts,” as a part of its educational series in 2011.  The panel was comprised of tech-savvy experts from both inside and outside the beauty industry.  Some notable insights include:

Brad Klaus, CEO of Extole, is responsible for increasing consumer-driven marketing for big names such as Redbox, the Discovery Channel, and Audi. By using word-of-mouth marketing, and getting your consumers to work for you, a brand can easily gain more “likes” and “follows” with little cost.  Brad supplied us with case studies to show that consumers will indeed work for a brand by recommending it to others, and sharing brand info through their own social media handles.

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