Tag Archives: Cosmetics

Step 2 : How To Win Friends and Influencers

cpna-13Step 2: Influencer as Valued Member of the Brand’s Family
By Grace Chao

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Last month, we discussed how to embrace influencers who are already talking about your brand: Check out their content, listen to their needs, and send them product accordingly. Let influencers know that your brand cares about what they think. But after you’ve reached out to an influencer once, what next? How can you ensure that they will continue using your products, and keep talking about your brand with their followers? Continue reading Step 2 : How To Win Friends and Influencers

How To Win Friends and Influencers

cpna-13At Tribe Dynamics, we measure the Earned Media Value (EMV) of social media content created by influencers in the Beauty, Fashion, and Lifestyle spaces. EMV is our prescribed metric that quantifies the estimated value of publicity gained through user engagement of digital earned media. We work with some of the fastest-growing brands in the industry to track and analyze online conversations about these brands and their competitors. Our clients often look at the influencer marketing and prodigious ascension of brands like Anastasia Beverly Hills, NYX, and Tarte, and ask us, “How can I do that? Where do I start?” Continue reading How To Win Friends and Influencers