Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:
With the integration of social marketing and e-commerce into brand positioning, Cosmoprof North America was proud to present the conference entitled “Social Media Marketing: Monetizing Your Online Efforts,” as a part of its educational series in 2011. The panel was comprised of tech-savvy experts from both inside and outside the beauty industry. Some notable insights include:
Brad Klaus, CEO of Extole, is responsible for increasing consumer-driven marketing for big names such as Redbox, the Discovery Channel, and Audi. By using word-of-mouth marketing, and getting your consumers to work for you, a brand can easily gain more “likes” and “follows” with little cost. Brad supplied us with case studies to show that consumers will indeed work for a brand by recommending it to others, and sharing brand info through their own social media handles.