Tag Archives: branding

Discovering Beauty at Amazon: How To Get Your Brand In the Cart

 

By Ethelbert Williams, Chief Marketing Office, InstaNatural, LLC

Don’t let anyone tell you otherwise—Amazon is a force that’s here to stay in the online beauty retail landscape. This is a force that has huge pull felt across the omnichannel retailing universe.

Consider these numbers. Amazon accounted for about $2.5 billion in health and beauty sales last year which represented a 47% increase compared to 2015, One Click Retail estimates. Continue reading Discovering Beauty at Amazon: How To Get Your Brand In the Cart

Step 3: Empowering Influencers as Co-Creators

headshotStep 3: Empowering Influencers as Co-Creators
By Alex Rawitz

In our last post, we described how brands reward their most prolific influencers with personalized experiences, engendering loyalty that helps build a strong brand family. Having a dependable squad of influencers who produce a steady stream of content is a major milestone, and plenty of brands are content to operate at this level. But after the trips to exotic locales are over and the lavish boxes of products are sent, a question remains: how can brands engage both influencers and their audiences on an even deeper level, driving a spirit of genuine personal investment? The answer lies in our next step, as brands work together with influencers to develop new products, a process that greatly accelerates their personal and professional development. Continue reading Step 3: Empowering Influencers as Co-Creators

Give Your Brand A Makeover: How Top Beauty Brands Stand Out

cpna-12When it comes to beauty brands, there’s good news: the demand for digital content has never been higher, or more accessible for consumers. Social Media has allowed beauty brands to create a more viable experience to learn, share and try new products. Where other industries may be challenged, it’s easier to create an engaging video tutorial for makeup application or a new hair product than ever before. Through culturally­relevant, highly shareable content such as expert tips, incentives and giveaways, beauty brands have taken advantage of the high demand for constant digital and social content. Platforms like YouTube, Instagram, Facebook and now Snapchat have allowed consumer engagement to increase leaps and bounds leading to not only views but engagement ultimately driving sales. Continue reading Give Your Brand A Makeover: How Top Beauty Brands Stand Out

Storytelling That Keeps Consumers Awake & Excited

cpna-11Q&A with Ethelbert Williams, Chief Marketing Officer, InstaNatural

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What is brand storytelling and why is it important?

In today’s environment, consumers have endless choices and distractions.  It’s important we, as brand leaders marry the needs of our target consumers with the right message and in the right medium.  The perfect storm is created by delivering a seamless brand experience throughout all touchpoints and without a loss of signal. Continue reading Storytelling That Keeps Consumers Awake & Excited