InstaNatural has been a major player in the beauty segment on Amazon in the last few years and has since expanded to a range of other e-tailers including Walmart.com, Jet.com and iHerb.com.
We’ve taken insight around how consumers shop online to quickly expand the brand’s ecommerce footprint with a focus on top ecommerce platforms. Because content is critical to winning in the market with our online retailers, we’ve quickly boosted internal capabilities including a new studio, as well as acquiring ecommerce marketing talent that allows us to tell our brand’s story within these new channels. In addition, we’ve designed merchandising and promotional strategies to win over shoppers throughout her online purchase journey. InstaNatural’s expansion has allowed the brand to build an omnichannel presence with a data-driven mindset. Continue reading Digital Beauty: Building a Powerful Ecommerce Brand Experience