Social Intelligence for Beauty

Melinda Wittstock, CEO & Founder of Verifeed
Melinda Wittstock, CEO & Founder of Verifeed

Why winning over these top 100 skincare influencers and ‘word of mouth’ amplifiers on Twitter is your top priority in 2014.

Build brand equity. Amplify your differentiated value. Assure customer loyalty. Drive conversions and sales.

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Social Intelligence Snapshot: Facial Skincare Trends & Influencers Report  – sponsored by COSMOPROF North America

Facial Skincare Trends & Influencers – April 2014


In the first of its monthly beauty social intelligence ‘snapshots’, Verifeed reveals opportunities for skincare brands new and established to build positive, cost-efficient ‘buzz’ on social networks such as Twitter and boost sales by identifying, engaging and rewarding their brand’s best ‘influencers’ and ‘amplifiers’.


Relative newcomer brands such as Kona Tans and Dr. Dennis Gross proved they could outpace larger and well-established brands such as Estee Lauder, Olay and L’Oreal with influencer-driven positive ‘word of mouth’ on Twitter. There is an opportunity for large and small to move swiftly at far less expense in using insights mined and filtered from social conversations to get to know the influencers and amplifiers that can make all the difference when it comes to building brand awareness and customer loyalty, launching a new product, identifying unmet needs and preferences, and boosting sales. With 82% of us no longer making purchasing decisions without validation by others on social media, it’s becoming critical to understand who is influencing the conversation, how, when and why.


Melinda Wittstock | Verifeed | Founder, CEO – Melinda Wittstock is a serial entrepreneur, award-winning content creator, and ‘Big Data ‘ analytics and social marketing expert. She creates revenue-driving and efficient solutions for start-ups and F500 companies alike to create compelling social media and content marketing campaigns, engage ‘influencers’, and harness data-driven social insights for actionable business insights and conversions. With 25 years experience across many of the world’s top media brands (BBC, London Times, ABC News, CNBC, MSNBC) and having launched her own successful media and tech businesses (most recently the social intelligence platform Verifeed), Melinda brings deep cross-disciplinary expertise, social engagement and ‘win-win’ business development, ‘hands on’ operations management and leadership, extensive contacts, insightful leadership and strategic collaboration.      

Contact: Melinda Wittstock

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