Etailer’s Corner: How to Survive & Thrive in the Online Space

Imagine being the “President of Beauty.” Kathleen McNeill has that coveted title as the President and General Manager at With that, comes the huge responsibility of an on-line business which allows consumers the flexibility to shop simultaneously for masstige and prestige beauty products – all at the click of a button. Kathleen obviously lives and breathes beauty, and is committed to always looking for new brands that will compliment her wide assortments ranging from beauty basics to Dr. Brandt’s Microdermabrasion in a Jar. We asked her to take a minute out of her busy schedule to share with Cosmoprof North America what inspires her and what she sees as the next big thing in beauty.

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Spa and Wellness

Ella Stimpson is not your average Spa Director. Not only is she a member of the ISPA (International Spa Association) Board of Directors, but she has an interesting and unconventional background that has helped to prepare her for a successful career in the spa industry. From her beginnings as a front-line fitness instructor and personal trainer to becoming the Spa Director at the famous Broadmoor Hotel in Colorado, she has traveled the world helping others. Her passion and drive push her to continue to study and broaden her horizons, and it is with that goal in mind that she takes up her role as the director of Las Vegas’ most prestigious spa – the Spa at Wynn and Encore Las Vegas.

We asked Ella what she sees as the next trend in the spa industry and what inspires her.
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CPNA Innovators – CND’s Shellac

Beauty is a chore…but not anymore. CND(Creative Nail Design) has transformed the nail care industry with the revolutionary launch of Shellac. Released at the 2010 Cosmoprof North America, the long-lasting power polish has rocketed into salons around the globe. Shellac is different from soakable gels because it is easy to remove. Better yet, it has zero dry time, and lasts up to 14 days with a mirror finish shine. Perfect for vacations, holidays and weddings, Shellac is strong enough to hold up through any thing.

So, what now? CPNA Newsflash asked co-founder, Jan Arnold of CND about the future of the groundbreaking product, the significant impact it has had on the professional beauty industry, and the way consumers do their nails.
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Does Your Brand Need Advertising or PR?

You have decided to fulfill your dream of launching the beauty product that every woman in the universe can’t live without. The next step is to get the word out there that you’ve single-handedly saved the world and created the best product ever! Reality check!!!! It’s not that easy – you have to determine exactly what you have a budget for… marketing and / or advertising. So here is the age long question: “Does your brand need advertising or PR?” Even if you decide to go grass roots in the beginning, you have to be savvy about the new world of social media and running your beauty empire in-house. We have asked some experts in the field of public relations, retail and branding to get their perspective on which will serve you better and where the industry is headed as it relates to PR and advertising.

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CPNA Retailer’s Corner

Ian Ginsberg is a fourth generation chemist and the owner of C.O. Bigelow Apothecaries, a 168-year old apothecary tucked amid the bustling chic of New York City’s West Village. They believe in the highest quality products and they travel the world scouring for items that make a difference in the way you look and feel. For decades the landmark store has been a destination spot for discerning New Yorkers. Today, Bigelow continues to draw a cross section of dwellers, from celebrities to fashionistas, to neighborhood fans that cherish the rarity of their old school approach. We ask Ian what he sees as the next trend in beauty and what inspires him.
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Trends for 2011

Megan McIntyre

As the Beauty Editor for, one of the top beauty destinations on the web, I have a lot of opportunities to see what’s new and exciting in the industry. Over the summer, I had the pleasure of attending CPNA 2010 for the first time and interacting with tons of great new brands. In addition to checking out the latest products to hit the market, I also was able to see what trends would be big for 2011. Here’s my list of top trends to look out for as we enter into the New Year.
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