Hope Is Not a Good Strategy – Insights and tactics at the Digital Discovery Tool Booth

Erick Brownstein Founder, The New Agency

Erick Brownstein
Founder, The New Agency


Online marketing. Online video. Your website. There’s no longer any doubt that these are crucial elements to a beauty brand’s success. However, there’s plenty of doubt about what to do and how to do it.  


 Building a successful online presence demands starting with strategy. Developing a smart online strategy, not one based on hope, requires an understanding of your place in the digital landscape. You need to know what others in your industry are doing well and poorly and what tools (both cutting edge and tried and true) can you use to build and engage audience and drive sales.


 The New Agency connects brands with online solutions. At the upcoming CosmoProf North America Event in July, Our Digital Discovery Tool Booth will provide unique tools to help you (whether you’re a senior executive who’s never logged onto Facebook or a senior marketer) get a glimpse into what your brand is doing online and how it compares with industry leaders. We’re presenting a few cutting edge and under the radar (yet battle-tested) partners who will reveal insights into the performance of your website and your YouTube presence while also demonstrating a unique gamified ambassador program to drive sales while engaging customers.


Free! No obligations! All expenses paid! The Digital Tool Booth will be a place for insights and conversation. We’ll be there to help you chart a simple, but effective course for moving through the ever-changing digital landscape. In addition to sharing our capabilities, we want to hear about the broad and specific challenges that your brand deals with day in and day out. The more we understand, the better we can help you craft solutions.

 At the booth (we’ll be in the Interactive Technology Area, D10009), we’ll have representatives from Strike Social, SpringBox and Bamboo.


Strike Social plans and executes targeted YouTube video distribution campaigns. Strike will be offering their tech dashboard that shows you data and insights about your YouTube channel and videos. If you don’t have a YouTube channel that’s currently worthy of analyzing, don’t worry, you’re still welcome as we’ll also be revealing the same information about competitors and industry leaders! Strike can show, for example, how much a brand has been spending on YouTube to promote specific videos. In addition, they provide a Contagious score that demonstrates different video’s level of engagement and shareability.  For planning, this can guide you in choosing which videos to promote as well as show what’s working for others.

SpringBox Digital Partners work with brands large and small to help them succeed online. With a focus on real ROI, e.g., conversion to sales, SpringBox will provide “behind the scenes” digital evaluations of both your web and social media presence…and…once again, those of your competitors or partners. With their custom analytics tools, they’ll apply their digital expertise to unlock quantifiable customer insights. From user behavior on your website, to social channel performance, SpringBox will provide the insights to improve your digital strategy.


Bamboo is a social rewards program that utilizes the best aspects of social media, gamification and loyalty to incentivize brand advocates to take actions to support the brand. The Bamboo platform has been used by global brans, from Nestle to Fox, and is now accessible to smaller brands who want to reward their customers for taking actions such as recruiting friends into VIP programs, sharing content and driving sales.

 Finally, yours truly, Erick B, the founder of The New Agency, will be on hand to talk big picture strategy, as well as nuts and bolts. The New Agency has worked with beauty brands as well as small and global brands across multiple industries. We are truly helpers and want you to succeed. We leverage our expertise across platforms to help your brand build capabilities, from insight to planning to action. Hope to see you soon!


Erick Brownstein | TheNewAgency.com | Founder – Erick Brownstein helps advertisers unlock YouTube and succeed with online video. Erick is a new media strategist and entrepreneur. On both the client and the agency side, Erick has worked with senior executives across diverse industries, helping them navigate the ever-changing digital landscape. He has guided the CEOs of multi-billion dollar companies (B2B & B2C), developed the strategic foundation for a global beauty brand’s social media strategy, directed international environmental and human rights campaigns, assembled and lead teams to develop, launch and promote successful consumer facing brands and driven millions of dollars in advertising sales. Erick B’s diverse background underlies his ability to drive meaningful results in a complicated digital world.TheNewAgency.com

132 thoughts on “Hope Is Not a Good Strategy – Insights and tactics at the Digital Discovery Tool Booth”

  1. It’s hard to find your articles in google. I found it on 16 spot, you should build quality backlinks
    , it will help you to rank to google top 10.

    I know how to help you, just search in google – k2 seo tips

  2. Hello Web Admin, I noticed that your On-Page SEO is is missing a few factors, for one you do not use all three H tags in your post, also I notice that you are not using bold or italics properly in your SEO optimization. On-Page SEO means more now than ever since the new Google update: Panda. No longer are backlinks and simply pinging or sending out a RSS feed the key to getting Google PageRank or Alexa Rankings, You now NEED On-Page SEO. So what is good On-Page SEO?First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….wait there’s even more Now what if i told you there was a simple WordPress plugin that does all the On-Page SEO, and automatically for you? That’s right AUTOMATICALLY, just watch this 4minute video for more information at. Seo Plugin

  3. Hi! I just want to offer you a bigg thumbs up for the excellent informatiln you have
    right here on this post. I’ll be returning to your site for more soon.

    Feel free to visit mmy webpage :: wow tips

  4. Hey there! Someone in my Facebook group shared this website with us so I came to look it over.
    I’m definitely loving the information. I’m bookmarking
    and will be tweeting this to my followers! Terrific blog
    and superb design.

    my weblog – zentai suits

  5. I really love your site.. Very nice colors & theme.
    Did you develop this website yourself? Please reply back as
    I’m planning to create my own site and would like to know where you
    got this from or exactly what the theme is named.


  6. One in the best features about these plans is that you just usually are
    not required to put your collateral aligned with the bank super real
    the company does charge a $10 fee if there is not enough money
    within the customer’s account to pay for a scheduled

  7. checked out indicate most hidden files within hardware but still no htaccess data. we don’t understand it. this is outrageous, much support required right here. all of i would like to complete is actually have the ability to transfer plugins on blogger hello jamesi improvedadvanced via starhub cable broadband internet 60 mbps to be able to nutritional fibre braodband one hundred mbps and that i find fiber is usually reduced compared to cable connection in addition to becos of the nonsense provided above fiber created the actual swap and located that will freshly leveling bot router likewise can not employ definitely not compatiblebetter to just remain focussed on cable tv broadbandbest rgdshozefa
    christian louboutin outlet http://www.sarahcarpio.com/christian-louboutin-outlet/

  8. Pingback: Google
  9. A: The Huangpu River in the morning and at dusk. The tone is rather delicate, filled with layered beauty. The Bund architecture, Lujiazui and the river create a charming image. [url=http://www.meesso.com/job.php?エアマックス2014/]エアマックス2014[/url] Once the renovation plan was settled upon, the couple devoted themselves to decorating. “I wanted the living space to reflect an aesthetic of calm and elegance, mixing an old world Art Deco atmosphere with more streamlined and modern touches to give it a contemporary spin,” Halle said. [url=http://www.comoreef.com/coral.php?アバクロ-tシャツ/]アバクロ tシャツ[/url] In her book, Tuchman says, “Chinese soldiers were not afraid of being killed in battle” despite their lack of “competent leadership.” [url=http://www.americanheritageusa.com/order.php?ルイ??ヴィトン/] ルイ??ヴィトン[/url] IN a hectic world of fast food, quick coffee and speed dating, leisurely ancient tea culture and the tea ceremony (cha dao) are finding young converts who want to slow down, reflect and smell the tea. Li Anlan teases out the tale. FFSVA was founded in July 2007 by two exchange students from Germany. It first taught English at Qidi school for migrants’ children, starting out with only 20 volunteers. As of September 2009, the organization has more than 100 student-members from more than 25 countries and regions.

    If not, she might have to seek out an influential politician for help. Or, if things look really grim, she could be forced to turn to an old acquaintance who called a few weeks ago offering to get her son into a top nursery school for a commission of 400,000 rupees. [url=http://www.corruptjustin.com/auth.php?シャネル-アクセサリー/]シャネル アクセサリー[/url] The merchants may be gone, but as a museum, today’s Qing’an Guild Hall preserves their story. [url=http://www.baybank.us/images/plus.asp?エアジョーダン11/]エアジョーダン11[/url] And so it goes on a walk through Rhinebeck, New York, a charming town on the Hudson dotted with galleries, boutiques, upscale restaurants and well-hidden mansions, one of which – we’re pretty sure – will host the most anticipated wedding of many a summer: that of Chelsea Clinton and her investment banker beau, Marc Mezvinsky. [url=http://nimueclub.com/next.php?ニューバランス-スニーカー-レディース/]ニューバランス スニーカー レディース[/url] Ye learned about the club through her friend and joined at the beginning of this year. She still remembers her first Open Mic event in which anyone has the opportunity to go on stage and talk for five minutes. [url=http://www.mazlummotor.com/tablo.php?ugg-ムートンブーツ/]ugg ムートンブーツ[/url] A lot of media attention has turned the spotlight on the birthing practice, which is tiny but lucrative.

    It is traditionally performed in rituals, expressing respect and praise for the natural world, ancestors and Mongolian heroes. [url=http://www.vacation-caribbean-island.com/come.php?グッチ-財布/]グッチ 財布[/url] At this time of changes, the idea of family is very important, as well as respect for ancestors, and sometimes offerings to please their spirits. [url=http://www.hog93.com/upload/host.php?クリスチャンルブタン-靴/]クリスチャンルブタン 靴[/url] Wang is one of the best selling painters in China and is widely collected, especially in the West. In August his 1988 oil painting “Mao Zedong AO” fetched US$4.07 million at auction, the highest for any of his works. [url=http://www.dnz-tech.com/top.php?プラダ-キーケース/]プラダ キーケース[/url] A rush of theme park construction across Asia that will result in new homes for Mickey Mouse, the Monkey King and Hello Kitty is providing a financial lifeline for the world’s elite group of entertainment designers. Born in an ordinary farming family in eastern China’s Shandong Province, Zhang learned martial arts from his father, who coached martial arts.

  10. According to Chen Xiaoling, an organizer of the exhibition, they have been engaged in preserving and promoting Peking Opera in big cities like Shanghai and Beijing since 2007. [url=http://www.meesso.com/job.php?ナイキ-エアマックス90/]ナイキ エアマックス90[/url] As a famous historian, Wei had compiled many important history books, including the Book of Sui. He often quoted stories from the Book of Sui to advise the emperor to avoid the mistakes made by Sui rulers and draw lessons from the failure and eventual collapse of the Sui Dynasty. [url=http://www.comoreef.com/coral.php?アバクロ-福岡/]アバクロ 福岡[/url] Jimmy was outstanding, England captain Andrew Strauss said. “The way he’s controlling the ball at the moment is as good as anyone in test cricket. We knew the conditions would help us, but the way we played was very clinical and it bodes really well. We realize we’ve got further to go as a test side, but we’re going to enjoy tonight,” he said. [url=http://www.americanheritageusa.com/order.php?ルイヴィトン-キーケース/]ルイヴィトン キーケース[/url] With beady headdresses and skimpy sashes, the Na’vi are clearly meant to evoke Native Americans, as well as similarly exploited tribes of South America and Africa. I also suggest you visit some of them in nice weather, or at least cast a long glance at them when you pass by.

    Officials said on Wednesday the big cats ate meat tained with poison used to put down rabid dogs. Its not available on the open market. [url=http://www.corruptjustin.com/auth.php?シャネル-指輪/]シャネル 指輪[/url] That Western influence can be heard in the new sound he’s incorporated into his sets – that of Bob Marley and reggae. [url=http://www.baybank.us/images/plus.asp?air-force-1/]air force 1[/url] While there are many causes of hair loss, a fundamental reason is imbalanced energy, according to traditional Chinese medicine, which usually treats a deficiency in kidney energy. [url=http://nimueclub.com/next.php?ニューバランス-1400/]ニューバランス 1400[/url] Despite the success of his early headless females clade in qipao on a plate, “Regular Fragile” or even the new “Horizon,” the artist keeps pursuing a unique art style with different facets. [url=http://www.mazlummotor.com/tablo.php?アグ-ムートン/]アグ ムートン[/url] In all sections – from international news and business to entertainment – she tries to reflect the Chinese perspective.

    Construction of the temple started in 1247 during the early period of the Yuan Dynasty and it was not completed until 110 years later. The construction included the painting of 960 square meters of extremely beautiful murals. [url=http://www.vacation-caribbean-island.com/come.php?グッチ-リング/]グッチ リング[/url] Japan’s leading fast fashion brand Uniqlo launched its UT project in 2007, including establishing a futuristic convenience store in Harajuku, Tokyo specialized in selling T-shirts. [url=http://www.hog93.com/upload/host.php?ルブタン-パンプス/]ルブタン パンプス[/url] Apart from the many individual dish ideas Feniger adopted to include on her STREET menu, a direct outcome of the visit was a Shanghai-inspired Chinese New Year Dim Sum Brunch that was wildly popular with her customers. [url=http://www.dnz-tech.com/top.php?財布-プラダ/]財布 プラダ[/url] Q: What hotels are you looking forward to stay in the future? A: I really want to go to Tibet and stay in a B&B, I am also fascinated about their culture and people. Editing finished this month on the feature-length project. There’s no substantial difference between the whole or spliced versions – just that the Web version has episodic breaks at certain climaxes.

  11. !!! I am so excited to find out this that despite your misgivings, I even now will with all the hope that a few of your positive feedback will provide me with additional inquiries that I would like the go away unanswered. Thanks for this review, it has still left me intrigued.

  12. My coder is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.

    But he’s tryiong none the less. I’ve been using WordPress on several
    websites for about a year and am anxious about switching to another
    platform. I have heard very good things about blogengine.net.
    Is there a way I can transfer all my wordpress posts
    into it? Any kind of help would be really appreciated!

    My website :: Perception sport pescador (youtube.com)

  13. Pingback: picture fram
  14. They are required equipment just like properly working brakes, and lights
    if you are riding at night. Fort Myers Beach realtors maintain their
    own websites where they list all the residential and commercial properties that are available for sale.
    One can complete a number of tasks with this mobile phone,
    just like using a laptop, and feel the difference. However, this means that
    modern computers and online sites can easily handle the classic arcades of yesterday, giving players the chance to recapture some of the fun and entertainment they had in their youth.

    The Pure app work sa kama ihd world fun apps 12-Foot Trampoline with
    Enclosure also provides a high capacity limit.

  15. Magnificent items from you, man. I’ve understand your stuff prior to and you are simply extremely wonderful.
    I actually like what you have received right here,
    really like what you are stating and the best way through which you say it.
    You’re making it enjoyable and you still take care of to
    stay it smart. I can not wait to read much more
    from you. This is really a wonderful web site.

    Also visit my web site … test

  16. Transition or sequence creates visual motion in landscape design. If
    you find it’s difficult for you to install by yourself, you
    can hired a professional to install these Sprinkler systems
    for you quickly and easily. Knowing how to time your purchases at the right time can save you a lot of money.

  17. Pingback: Pinganillo
  18. I actually powerfully are in agreement with the basis of your difference while using RIAA. $1M with regard to 8 tunes is definitely silly. How can they get got aside using this looting intended for so long? I truly wish and pray that you each one is prosperous in this instance and that the courtroom proceedings are generally dwell so the RIAA might be uncovered for the Shylocks they and the lawyers/advisers are usually.
    louis vuitton outlet

  19. I’m more than happy to discover this web site. I need to to thank you for your
    time for this fantastic read!! I definitely appreciated every bit of it and i also have
    you book marked to look at new stuff in your blog.

  20. Excellent goods from you, man. I’ve have in mind your stuff previous to
    and you are simply too wonderful. I really like what you have bought here,
    certainly like what you are saying and the way during which
    you are saying it. You are making it entertaining and you still care for to stay it smart.
    I cant wait to read far more from you. This is actually
    a great site.

    Feel free to visit my web-site :: Schwinn Dx900 Exercise Bike Parts

  21. Pingback: Jaz printing
  22. You really make it seem so easy with your presentation but I
    find this topic to be actually something that I think
    I would never understand. It seems too complicated and very
    broad for me. I’m looking forward for your next post, I’ll try to get the hang of

  23. Pingback: typing jobs
  24. My brother suggested I would possibly like this blog.

    He was totally right. This post truly made
    my day. You cann’t believe simply how a lot time I had
    spent for this info! Thank you!

    Here is my web site: test

  25. Pingback: water ionizer
  26. Pingback: water ionizer
  27. Pingback: sales
  28. Pingback: Darian Braun
  29. Pingback: yellow october
  30. Pingback: Camara Pinganillo
  31. Pingback: NKxvCxIt
  32. Hey I know this is off topic but I was wondering if you
    knew of any widgets I could add to my blog that automatically tweet my newest
    twitter updates. I’ve been looking for a plug-in like this
    for quite some time and was hoping maybe you would have some experience with something like
    this. Please let me know if you run into anything. I truly enjoy
    reading your blog and I look forward to your new updates.

  33. Thank you for the auspicious writeup. It if truth be tod was a leisure
    account it. Glance complicated to far added
    agreeable from you!By the way, how could we
    be in contact?

    My web site – living green (Brigette)

  34. Pingback: Boot fetish

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>