Founder of Beautystat.com
In any startup, agility is a top priority. Changing directions based on customerfeedback, streamlining focus, responding to consumer needs … it’s all part of creating a new business.
We’re lucky that the beauty community is so vocal. They tell us what they need and want, and when we take a moment to stop and listen, we learn a lot. We learn nearly everything we need to know, really.
Corey Huggins and Christene Carr
Sampling is a necessary tool in the marketing mix for any brand in Beauty. Industry data has long cited sampling as the number one driver for sales conversion. Therefore, with the advent of beauty subscription boxes, brands are eager to take advantage of their practices for sales conversions. However, with so many box services from which to choose and each one offering a different take on beauty, how does a Brand choose one box versus another? As we tell our clients, all beautiful relationships begin with two fundamental principles- Knowing Yourself and Knowing Your Partner.
As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013″ graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee. Continue reading
As the Beauty Editor for DailyMakeover.com, one of the top beauty destinations on the web, I have a lot of opportunities to see what’s new and exciting in the industry. Over the summer, I had the pleasure of attending CPNA 2010 for the first time and interacting with tons of great new brands. In addition to checking out the latest products to hit the market, I also was able to see what trends would be big for 2011. Here’s my list of top trends to look out for as we enter into the New Year.