Category Archives: News

Digital Beauty: Building a Powerful Ecommerce Brand Experience

InstaNatural has been a major player in the beauty segment on Amazon in the last few years and has since expanded to a range of other e-tailers including Walmart.com, Jet.com and iHerb.com.

We’ve taken insight around how consumers shop online to quickly expand the brand’s ecommerce footprint with a focus on top ecommerce platforms. Because content is critical to winning in the market with our online retailers, we’ve quickly boosted internal capabilities including a new studio, as well as acquiring ecommerce marketing talent that allows us to tell our brand’s story within these new channels.  In addition, we’ve designed merchandising and promotional strategies to win over shoppers throughout her online purchase journey.  InstaNatural’s expansion has allowed the brand to build an omnichannel presence with a data-driven mindset. Continue reading Digital Beauty: Building a Powerful Ecommerce Brand Experience

Manufacturing Best Practices through Questions and Answers

As a start-up beauty brand, your Contract Manufacturer (CM) will be one of your most important partners.  It’s important to do your homework, gather the facts and choose carefully. Know what you’re getting into:

How do I make the choice initially?

Interview as many CMs as you can.  Get personal recommendations from experts. Continue reading Manufacturing Best Practices through Questions and Answers

DID 2016 COME TO A “NATURAL” CONCLUSION?

As 2016 came to a close, food, nutritional supplement, and cosmetic companies that sell “natural” products remained targets of and vulnerable to regulatory enforcement actions and consumer class actions.  While 2016 saw some regulatory activity surrounding the terms “natural,” “all natural,” and “100% natural,” the year ended without the issuance of regulations or guidance on how these terms should be defined.  Continue reading DID 2016 COME TO A “NATURAL” CONCLUSION?

How To Win Friends and Influencers, A Case Study

headshot-2AUTHOR: Kim Huynh, Tribe Dynamics Research & Reporting

If you’ve made it this far, congratulations! You’re well on your way to becoming a savvy influencer marketer. To review the steps we’ve covered so far, let’s walk through what a successful brand/influencer relationship might look like. In this case, we’ll be looking at the collaboration between Tarte and content creator Nicol Concilio. Continue reading How To Win Friends and Influencers, A Case Study

Step 3: Empowering Influencers as Co-Creators

headshotStep 3: Empowering Influencers as Co-Creators
By Alex Rawitz

In our last post, we described how brands reward their most prolific influencers with personalized experiences, engendering loyalty that helps build a strong brand family. Having a dependable squad of influencers who produce a steady stream of content is a major milestone, and plenty of brands are content to operate at this level. But after the trips to exotic locales are over and the lavish boxes of products are sent, a question remains: how can brands engage both influencers and their audiences on an even deeper level, driving a spirit of genuine personal investment? The answer lies in our next step, as brands work together with influencers to develop new products, a process that greatly accelerates their personal and professional development. Continue reading Step 3: Empowering Influencers as Co-Creators

Step 2 : How To Win Friends and Influencers

cpna-13Step 2: Influencer as Valued Member of the Brand’s Family
By Grace Chao

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Last month, we discussed how to embrace influencers who are already talking about your brand: Check out their content, listen to their needs, and send them product accordingly. Let influencers know that your brand cares about what they think. But after you’ve reached out to an influencer once, what next? How can you ensure that they will continue using your products, and keep talking about your brand with their followers? Continue reading Step 2 : How To Win Friends and Influencers

How To Win Friends and Influencers

cpna-13At Tribe Dynamics, we measure the Earned Media Value (EMV) of social media content created by influencers in the Beauty, Fashion, and Lifestyle spaces. EMV is our prescribed metric that quantifies the estimated value of publicity gained through user engagement of digital earned media. We work with some of the fastest-growing brands in the industry to track and analyze online conversations about these brands and their competitors. Our clients often look at the influencer marketing and prodigious ascension of brands like Anastasia Beverly Hills, NYX, and Tarte, and ask us, “How can I do that? Where do I start?” Continue reading How To Win Friends and Influencers

TV Home Shopping Culture: Is your Brand Camera-Ready?

image001 (2)With combined worldwide sales exceeding $13B, together QVC, HSN and EVINE share millions of happy consumers, and hundreds (if not thousands) of brand partnerships, and it’s clear that home shopping is here to stay.  But just exactly who is the home shopping consumer, and what does it take to get her to open her wallet?  TBC, QVC, Eve Pearl and Doll 10 have the answer.  Join us at Cosmoprof on Sunday, July 24th at 1pm for TV Home Shopping Culture: Is your Brand Camera-Ready?—a deep dive into everything that makes the home shopping beauty consumer tick, from the people who know. Continue reading TV Home Shopping Culture: Is your Brand Camera-Ready?

Give Your Brand A Makeover: How Top Beauty Brands Stand Out

cpna-12When it comes to beauty brands, there’s good news: the demand for digital content has never been higher, or more accessible for consumers. Social Media has allowed beauty brands to create a more viable experience to learn, share and try new products. Where other industries may be challenged, it’s easier to create an engaging video tutorial for makeup application or a new hair product than ever before. Through culturally­relevant, highly shareable content such as expert tips, incentives and giveaways, beauty brands have taken advantage of the high demand for constant digital and social content. Platforms like YouTube, Instagram, Facebook and now Snapchat have allowed consumer engagement to increase leaps and bounds leading to not only views but engagement ultimately driving sales. Continue reading Give Your Brand A Makeover: How Top Beauty Brands Stand Out

Storytelling That Keeps Consumers Awake & Excited

cpna-11Q&A with Ethelbert Williams, Chief Marketing Officer, InstaNatural

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What is brand storytelling and why is it important?

In today’s environment, consumers have endless choices and distractions.  It’s important we, as brand leaders marry the needs of our target consumers with the right message and in the right medium.  The perfect storm is created by delivering a seamless brand experience throughout all touchpoints and without a loss of signal. Continue reading Storytelling That Keeps Consumers Awake & Excited