Category Archives: News

Social Intelligence Made Actionable


Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

How can I use social media to spot beauty trends ahead of everyone else?

 Imagine for a moment you have a crystal ball. In it, you see every woman in the country. You know exactly what she’s thinking about her beauty challenges, the products she uses, and your beauty brand. You would know about her lifestyle, her opinions, her buying habits and who influences her decisions. And with that crystal ball, you’re also capturing her conversations with her friends – and their friends. You know, at a glance, what trends are resonating – and why, where and how. Continue reading

Funding tomorrow’s great ideas

Katie Fitzgerald Manager, Business Development of CloseUp

Katie Fitzgerald
Manager, Business Development of CircleUp

See Katie’s presentation at Cosmoprof North America 2014!

1. How does CircleUp help companies?

At CircleUp, we connect innovative consumer product and retail companies with consumer-focused investors so that companies can raise capital more efficiently and investors can access dealflow, conduct diligence, and invest in consumer companies more efficiently as well. We saw a huge gap in the marketplace for consumer companies with less than $10M in revenue because the private equity firms and strategics don’t focus on companies below that size.These companies would typically spend 12 months fundraising and have a difficult time getting in front of relevant investors. We also think consumer is an interesting industry for earlier stage investors as there is less selection bias and easier to understand business models. Continue reading

What does it take to create and launch a new prestige beauty brand in the USA?

Dina Cianchetti President & Founder of Missing Ingredient, Inc.

Dina Cianchetti
President & Founder of Missing Ingredient, Inc.


  1. What is your brand vision?

You must have a point of difference or a specific category killer.  All buyers are presented hundreds of new brands monthly. You must make your packaging unique so it stands out in the sea of other brands. The brand image and all verbiage on the front of the packaging is the most important.  It must be clear and state the top 2 or 3 key selling points and product function.  Start with hero products and keep SKU’s limited in the beginning. Continue reading

On Branding: Disruptive Ways of Communicating with Consumers

Alisa Marie Beyer
Founder and Creative Director of The Beauty Company (TBC) and Coastal Salt & Soul



For any brand, figuring out ways to communicate and capture consumer interest is a tall order. For a beauty brand, figuring out how to communicate to the consumer who, on average, only gives you three seconds of her time before moving onto the next brand on the shelf is even more complicated.  Constantly bombarded by data, these days consumers don’t have to go looking for information on their favorite brands, it practically comes to them, which is why if you want to make the kind of lasting impression that will convert to sales and long-term loyalty, you’ve got to get disruptive in your execution. Continue reading

Insights From a Professional Beauty Distributor Insider

 Joe Mastalia President of DePasquale Salon Systems (DSS).
Joe Mastalia
President of DePasquale Salon Systems (DSS)

1. Is technology specifically mobile apps and customer management software changing the business at the salon level?

Technology with regards to management software is assisting the salons to measure their results.  The successful salons are utilizing these reports to address areas that need improvement.  With regards to mobile apps, I don’t think they are as important to salon professionals as much as they are to individuals who use them from their cell phones. Continue reading

Born Again … and More Tech-Savvy Than Ever


Ron Robinson
Founder of

In any startup, agility is a top priority. Changing directions based on customerfeedback, streamlining focus, responding to consumer needs … it’s all part of creating a new business.

 We’re lucky that the beauty community is so vocal. They tell us what they need and want, and when we take a moment to stop and listen, we learn a lot. We learn nearly everything we need to know, really.

image019 Continue reading

Subscription Box Model: Is It Right For Your Brand?

Corey Huggins and Christene Carr

Sampling is a necessary tool in the marketing mix for any brand in Beauty.  Industry data has long cited sampling as the number one driver for sales conversion.  Therefore, with the advent of beauty subscription boxes, brands are eager to take advantage of their practices for sales conversions.  However, with so many box services from which to choose and each one offering a different take on beauty, how does a Brand choose one box versus another?  As we tell our clients, all beautiful relationships begin with two fundamental principles- Knowing Yourself and Knowing Your Partner. 

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Chasing Tomorrow’s Beauty Trends by Daniela Ciocan

Daniela Ciocan

As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013″ graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee.  Continue reading

CPNA 2013 Trend Report

After celebrating it’s 11th edition this July at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America (CPNA) releases the 2nd annual TREND REPORT. 2013 proved to be a record year for the show both in terms of the largest number of attendees in the show’s history and the largest number of participating exhibitors – resulting in a vast number of new products and trends that were unveiled at the show. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Findings from the CPNA Trendscouts, beauty bloggers, editors and retailers buyers made up the complete 2013 CPNA Trend Report.