Category Archives: News

Common Trade Show Selling Mistakes

cpna-8Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:

Continue reading Common Trade Show Selling Mistakes

Q & A with Steve Sleeper, Executive Director, Professional Beauty Association

cpna-7Q: Tell us about Beauty Pitchand what it brings to the beauty industry?

A: The Professional Beauty Association (PBA) and our partners, Cosmoprof North America (CPNA) came together wanting to help beauty entrepreneurs take their company to the next level. Beauty Pitch™ is a one-of-a-kind beauty competition that gives these beauty companies the opportunity to not only get their product or idea in front of investors, but to “pitch” their product to an esteemed panel of judges at the live Beauty Pitch™ event on Saturday, July 23, 2016. Continue reading Q & A with Steve Sleeper, Executive Director, Professional Beauty Association

Q & A with Mary Bemis, Founder and Editorial Director, InsidersGuidetoSpas.com

 

cpna-6How has sustainability impacted the spa industry from an operator’s point of view?

There’s a growing demand for socially responsible hospitality. The key is to provide a luxury experience while at the same time making the guest feel like the experience has minimal impact—that’s the challenge. And some are doing that very well. When the green frenzy hit the spa industry, around 2006 or so, the emphasis was on how to obtain expensive certifications like LEED (Leadership in Energy and Environmental Design)—but that led to an unrealistic excess based on almost arbitrary (for our industry) guidelines. The good news is that sustainability has made a lot of businesses much more efficient and accountable. Continue reading Q & A with Mary Bemis, Founder and Editorial Director, InsidersGuidetoSpas.com

Influencer Marketing Trumps Paid Media: What the Beauty Industry Can Learn from the Trump Campaign

By Conor Begley
cpna-5I stumbled across an article the other day in the New York Times about the current presidential election that I think has some surprising similarities to what is currently happening within the beauty industry. I know this sounds far-fetched, but walk with me for a minute here.

The article is titled, “Measuring Donald Trump’s Mammoth Advantage in Free Media” and discusses how Donald Trump’s success has confounded most political experts because of the small amount of money he has spent on paid advertising. The article argues that he has benefitted most strongly from what is known as earned media. Earned media is coverage by news outlets, television studios, blogs and social media that is unpaid for. According to mediaQuant: Continue reading Influencer Marketing Trumps Paid Media: What the Beauty Industry Can Learn from the Trump Campaign

10 Ways to Make the Consumer Your Best Friend

By Doreen Bloch

cpna-3At Poshly, we create engaging and personalized data collection experiences to connect consumers to the products they love. For example, when consumers come to Poshly, they can enter to win products (Pat McGrath’s Phantom 002, anyone?) by answering fun and fast quizzes about their beauty needs and preferences. We then aggregate the data and make it completely anonymous, empowering brands to leverage these insights for decision-making across product development, sales, marketing, media, retail, content and more. Continue reading 10 Ways to Make the Consumer Your Best Friend

The Latest Trends in Beauty & Skincare (or Not)

By Mia Kyricos
cpna-4According to Research and Markets, the global beauty market is projected to reach $461 billion by 2018 and facial care alone represents over 50% of that pie.  Quite frankly, that’s a lot of skin.  And if you consider research recently conducted by the Global Wellness Institute, the Beauty and Anti-aging segment comprises over $1billion of the $3.4 trillion dollar wellness market, already three times the size of the global pharmaceutical industry (Global Spa & Wellness Economy Monitor, 2014).  That means that the business of prevention (wellness) trumps the business of sickness (medical).

Continue reading The Latest Trends in Beauty & Skincare (or Not)

MULTICULTURAL BEAUTY MATTERS…

By Corey Huggins

corey-huggins

  1. How has the growth of the multicultural sector affected product marketing and innovation for mainstream brands?

Inclusion & Innovation.  The rise of the Multicultural demographic now requires General Market brands to simply be more inclusive in their thinking.  They now have to include the diverse beauty needs and shades of the deeper toned consumer in their product marketing planning. This “new consumer” comes with a requirement for Brands of having to innovate different types of formulas & products to address their specific needs. For example, this can be seen with Clinique’s Even Better Dark Spot Corrector.  Although not exclusively developed for the Multicultural market, its advanced Continue reading MULTICULTURAL BEAUTY MATTERS…

Living a Life in Fragrance

By Karen Dubin

cpna-2I have loved fragrance since I was four years old. In fact, I know exactly when it happened… I can clock it to the day! It started with my Grandmother Rose, who brought me back little soaps from the hotels she stayed at on her trips to Europe. The Savoy and Connaught in London, The Ritz in Paris. I kept them in a shoebox. She noticed I was attracted to the scents, and on her next trip she brought me back small bottles of perfume – Jean Patou, Chanel, Carven. I loved the packaging too – the red and black lacquered bottle of Joy, the green and white stripes on the Carven box of Ma Griffe.

Something in me awoke that day, and I was forever changed. Scent made me acutely aware of my surroundings, and helped me to absorb and digest the world. Continue reading Living a Life in Fragrance

Thinking of starting your own beauty company??  Read this!

By Karen Young

cpna-1The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.

But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.

If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads. Continue reading Thinking of starting your own beauty company??  Read this!

THE POWER OF PERSONALIZATION

….and how it will create the future of optimized beauty

Sophie_Maxwell_PhotoToday our health, wellness and beauty have never had more of a premium. Beauty is a super-power for our self-expression and we have never had such a wealth of knowledge, experience and product available to us to suit our individual needs and changing styles. But the real future of the beauty and personal care category will be driven by a much deeper knowledge and two-way dialogue with its consumers. Continue reading THE POWER OF PERSONALIZATION