Category Archives: News

Simple Tips for Maximizing Your Trade Show ROI: Part 1

Eric-and-Daniela

Trade shows are an important marketing and sales tool. They provide the rare opportunity to meet with existing customers, identify new prospects and expand overall brand awareness…all at once. In the end, nothing compares to the face-to-face interaction for promoting your brands and company. However, trade shows can be a costly endeavor when adding up all the necessary expenses: staff, logistics and travel, collateral development etc.  With our show (Cosmoprof North America) fast approaching, many exhibitors are seeking advice for how to maximize their exposure and ROI.  This two part series will provide some tips to get the most ‘bang for your buck.’ Let’s start from the beginning… Continue reading

Fundamentals of a Perfect Sales Presentation: How to Connect with Buyers

harlan-kirschner-lThere are many steps to making a perfect sales presentation and I suggest every sales professional develop a key combination that works for them. Through experience, I firmly believe it is important to start with a solid foundation before assembling that winning combination. A foundation built on INTENT. Is your intent to build a “win-win” business solution?  Is your intent to provide a successful outcome for your customer?  Is your intent to build a trusting business partnership?  Starting with genuine intent will drive your actions and will build a trusting relationship with your customer. Continue reading

Digital Marketing: Small Steps for Big Success

eggstoapples.logoDigital marketing can be overwhelming because of the myriad options one has access to when it comes to promoting a product or service.  Furthermore, it can often be paralyzing if you don’t have a background in online marketing or have trusted resources when making a decision.   There are so many questions you have! What is SEO and what do I do? How do I get my ads on Google? Should I use Facebook, Twitter, Instagram or Google+…or all of them?  How do I post a video to YouTube? How do I manage all these channels?! Continue reading

SECOND ACT: A JOURNEY FROM STOCKS TO LOCKS

Nancy-TwineNew York, NY (January 2015) – Not many people would consider taking the leap of faith from a high-paying Wall Street career into the risk-laden world of a natural beauty entrepreneur, but Nancy Twine, founder and CEO of Briogeo Hair Care, did just that and quickly discovered her true calling. Since hitting the market less than a year ago, Briogeo, pronounced [bree-oh-jhee-oh], has been quickly gaining clout with beauty industry experts and recently landed its first major contract with Sephora, making Twine the youngest African American female to ever launch a line with the major retailer. Continue reading

Tips for Small Business: Creating a unique image on a small budget

east-hill-global-packaging-resources
BY Chris James, Vice President, East Hill Industries

One of the most challenging parts to building a small personal care brand is setting your product apart from the competition.  This challenge can be even more difficult when it comes to your packaging.  How can a small company that has to use in-stock packaging come up with a unique look and compete with  larger competitors who use custom packaging?  That always seems to be the million dollar question.  The good news is, over the last few years, many packaging companies have noticed and turned their attention to the lack of options. Continue reading

PINCHme Transforming The Business of Sampling

Jeremy Reid, Founder and Executive Chairman Pinch Me

Jeremy Reid, Founder and Executive Chairman of PINCHme

Have you ever found yourself standing in a store aisle thinking “If I buy this, will it really work?” This age old question of whether products from household name brands actually live up to their claims is now being answered by the rapidly growing company PINCHme catering to both consumer packaging goods (CPGs) manufacturers, and consumers at the same time.  Continue reading