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Brands can’t sit still. They need to change – and change is good. But it’s also about recognizing the opportunity for change and not just changing for the sake of it. And it is design that can create the right kind of change and help successfully and creatively develop a brand.

There are very many influencing factors and considerations when looking to change, expand or take a brand to the next level. But I would like to focus on just two of today’s most prescient considerations: innovation and digital. Read more/Comment

When it comes to standing out in the marketplace, Royal Apothic knows best. The fragrance brand has developed itself as a brand that provides “little luxuries fit for royalty.” Creative Director and Founder Sean O’Mara shares exclusively with CPNA tips and tricks on how to bring an emerging brand to the next level.

Cosmoprof Worldwide was held March 9-11 of this year, and was once again a huge success. The show, held in Bologna, Italy, attributes much of its success to the tools it offers attendees, including educational conferences. This year, one of the most-talked about conferences was “Focus on the USA: Roadmap to Entering the US Market.” Check out the links to view each of the presentations after the jump!

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Cosmoprof North America’s Daniela Ciocan is somewhat of an expert on industry news. As the Marketing Director for the show, she must keep her finger on the pulse of the industry in order to provide the most beneficial and unique showtime experience to both attendees and exhibitors. Ciocan recently collaborated with prestige retailer for an article for GCI Magazine on the importance of consumer feedback. Click here to see her article.

Cosmoprof North America’s Daniela Ciocan is somewhat of an expert on industry news. As the Marketing Director for the show, she must keep her finger on the pulse of the industry in order to provide the most beneficial and unique showtime experience to both attendees and exhibitors. Ciocan recently collaborated with prestige retailer for an article for GCI Magazine on the importance of consumer feedback. Click here to see the original article, or keep reading to learn their tips.

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How can we all play nice together? A spa distributor, a leading spa chain, and a product company get together to discuss how to build the most successful partnerships at Cosmoprof North America’s session “Spa Sector- How to Build Synergies and Grow Spa Distribution.” Conference Moderator Ada Polla, CEO of Alchimie Forever, shares her expectations for this anticipated education session.

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Folica.com is a hair-centric e-commerce site that is dedicated to making its users have good hair days, every day. By arming its fans with knowledge as well as the best and brightest in hair technology, Folica is revolutionizing how women shop for haircare products. We asked Noelle Raezer from Folica.com’s merchandising team for some insight on how the company operates.

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If you haven’t heard yet, Nail It! – the first ever consumer nail magazine hit the newsstands nationally last month! The new nail-focused glossy debuted last week from Creative Age, publisher of  Nail Pro, Launchpad, Day Spa, Beauty Store Business and MedEsthetics. Within the pages of Nail It! readers will find nail art, celebrity styles, tips for nail health and wellness, the latest products, and how nails fit into their overall appearance. It is safe to say that the nail trend is strong and not going anywhere, so this is the perfect time to launch a magazine that’s all about nails. At the helm is editor-in-chief of Nail It! and NailPro, Stephanie Lavery. We ask her some questions on how this concept came to fruition.

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Birchbox burst onto the beauty industry scene in 2010 with their product sampling model.  Women of all ages immediately embraced it- what better way to try new beauty products than in a pre-packaged box delivered to your doorstep? Since then, Birchbox has grown to encompass different markets, including expanding their services to Europe.
We sat down with Katia Beauchamp, Founder and Co-CEO of Birchbox, to see what the company has been up to since its launch.

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Check out this video from Scott-Vincent Borba and learn how to create a brand that stands out in the marketplace.

Scott-Vincent Borba: Celebrity Spokesperson, TV personality, Author, founder of Scott-Vincent Borba Inc, BORBA and Co-Founder e.l.f. Cosmetics