Category Archives: Industry Insights

Nailing It Yet Again!

CPNA is THE place where beauty innovations come to the forefront and get unveiled. If CES serves as the launch pad for all things high-tech, CPNA is the stage where beauty innovators connect with key buyers.



The nail category generated over $700 million in sales in 2012 and over the past five years has had a 37% increase in market size by business revenue alone. Although, according to IRI nail polish sales have declined for the 12-week period ending on August 11th. A 1% decline equaling to the amount of $225 million in mass outlets is leaving suppliers and retailers scampering to find that next big thing to make up for the recent turn down in numbers. Even though market numbers may have recently shown a slight turn down in comparison to previous years there is still no comparison in the overall growth of the nail sector when placed with other beauty trends. According to TBC’s 2014 PinkReport Nailed: The Allure of Nail Color, “More than 50% of all nail polish users at every age agree strongly that a great manicure is important, as well as that a new nail polish is a fun pick-me-up”. Consumers are continuing to experiment with this sector of beauty in seeking a range of nail art and we’ve seen this at the 2014 event.

Attendees at this year’s CPNA show also took note of the nail sector’s presence, “Walking the exhibit floor at Cosmoprof North America this year, I was struck by the enormity of nail polish offerings. It seemed every other exhibitor had vast racks of colorful, shimmering, glittery bottles on display. Lacquers and mattes, textures, gels… the styles, colors, treatments and tools were endless”, said Denise Herich in her nail segment piece Feeding Her Insatiable Appetite for Nail Polish for

Many nail manufacturers are evolving nail art to new levels. Similar to hair, there is a fine art to coloring nails. Beauty consumers are finding that nail polish is an affordable luxury whether they are DIYs or dropping serious coins to get their nails runway ready. Nail dress has emerged as a big category, and nail brands are catching on-to the idea of tailoring their products to your style sense. Consumers are definitely shaping this market one nail at a time. From matte nails to top effects and even the growing trend of male manicures, the nail world is extending itself beyond all limits! According to GCI Magazine universal appeal is the reason for the latest popularity rise in the nail category. Studies have shown that nail consumers are not the most brand loyal consumers yet they still like to have a selection to choose from. On average each nail polish consumer has several different brands on-hand, and owns more than 30 bottles of nail polish at once!!!


High gloss shine nails are leading the way in what beauty trendsetters and consumers want right now. Young Nails introduced its new line Caption polish with LacQ3 a multi-patented exclusive technology that delivers a flawless finish. Caption nail polish has a long last and doesn’t chip. Available in 78 colors Caption nail polish also includes 18 top coat effects for creative applications. Since the Cosmoprof 2014 show, Caption’s new line has received positively strong feedback, “We have had a huge response to the line. We launched in a number of countries since the show, which is very, very exciting, some of which are Australia, UK, Ireland, Netherlands, Switzerland, Sweden, and Russia,” Habib Salo, CEO, Young Nails. During New York Fashion Week Caption partnered with Rachel Zoe’s DreamDry to offer custom manicures to celebs, VIPs, and top media editors created an atmosphere of tremendous success.



CPNA’s event this year lead the way in showcasing a number of nail brands some returning with their hottest must haves while others came out with a bang with their newest products. So many brands but here are a few to name. O.P.I. displayed their accelerating new colors inspired by Ford Mustang; Race Red, Girls Love Ponies, and Queen of the Road are a few to name. Orly also made a statement with the first ever. BB Crème nail polish. As topical cosmetic treatment that helps to smooth, moisturize, and brighten natural nails this is a major necessity for all nail polish collectors. The sheer pink tint the polish gives is simply icing on the cake as to why Orly’s BB Crème is the buy to make this season.

LVX - Lolli


LVX made a statement at this year’s show. Their recent re-stock of the Roux color is the bottle nail fans everywhere want to get their hands on. As well as their other bold color selections of Monaco, Truffle, and Cameo. Jessica Cosmetics also launched their “In Bloom” collection this summer at CPNA. The colors were inspired by nature’s bloom which we love. Colors such as Blazing, Awakening, and Whispering made nails look sweet and playful this past summer and now they’ve recently posted their new autumn collection onto their website.

A couple other nail brands to keep an eye on are CND “Shellac” and “Vinylux” line, as well as Essie. CND launched their high-shine, zero dry-time, 14 day-wear line this past summer and it’s very clear why they’re one of the global leaders in nail beauty. Essie gave us the most-wild colors this year amplifying strong beauty through their colors. We just can’t seem to get enough there are so many colors and techniques to maintain fashion forward nails this year!

The nail category is still clawing its way to new heights with a breakout of innovative nail trends and social media is the leading digital platform to promote and display the array of different nail styles everyone can have for themselves. “One senior drugstore executive is putting her budget behind nail art to help offset soft nail-color sales. Tallon agreed there’s a big audience as witnessed by the flood of nail designs on Instagram.”.



CPNA 2014 used social media to share all the new ideas presented on the show floor here are a couple of status updates, “Over 30,000 colors and designs of gel nail polish over at Willstar Trading. Booth D3153 #nails #gelnails #mani #pedi

“You HAVE to visit Amelia Knight at booth #A23313 to see their new Feather Manicure – the latest trend in nail art.” Follow us on Twitter for updates about CPNA’s annual show and to see more check out some of the attached photos, then follow us on Instagram.

Starting at the top of the corporate nail industry all the way to locally owned nail shops, nails seem to have us all engaged whether for style or business. According to IBISWorld1.6 million people are employed by nail businesses in the U.S. and that stat does not include major corporations. Nails are making big bucks for anyone who is hands-on in the business. Brands within the nail sector are consistently creating products that cater to their evolving consumer base, and that is you. If you haven’t noticed by now the nail world has become all about YOU. Own it then run it!




Born Again … and More Tech-Savvy Than Ever


Ron Robinson
Founder of

In any startup, agility is a top priority. Changing directions based on customerfeedback, streamlining focus, responding to consumer needs … it’s all part of creating a new business.

 We’re lucky that the beauty community is so vocal. They tell us what they need and want, and when we take a moment to stop and listen, we learn a lot. We learn nearly everything we need to know, really.

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Subscription Box Model: Is It Right For Your Brand?

Corey Huggins and Christene Carr

Sampling is a necessary tool in the marketing mix for any brand in Beauty.  Industry data has long cited sampling as the number one driver for sales conversion.  Therefore, with the advent of beauty subscription boxes, brands are eager to take advantage of their practices for sales conversions.  However, with so many box services from which to choose and each one offering a different take on beauty, how does a Brand choose one box versus another?  As we tell our clients, all beautiful relationships begin with two fundamental principles- Knowing Yourself and Knowing Your Partner. 

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CPNA 2013 Trend Report

After celebrating it’s 11th edition this July at the Mandalay Bay Convention Center in Las Vegas, Cosmoprof North America (CPNA) releases the 2nd annual TREND REPORT. 2013 proved to be a record year for the show both in terms of the largest number of attendees in the show’s history and the largest number of participating exhibitors – resulting in a vast number of new products and trends that were unveiled at the show. Retailers and innovation seekers scoured countless aisles to find new brands and categories to introduce to their consumers. Findings from the CPNA Trendscouts, beauty bloggers, editors and retailers buyers made up the complete 2013 CPNA Trend Report.

Insights of Top Beauty Blogger

Annie Tomlin from

One of the many things does well is share Beauty Must Reads from the Bella Community of beauty bloggers and other beauty sites. As Senior Beauty Editor, Annie Tomlin reports on all things beauty… it’s a tough job, but someone has to do it. She took some time from her busy schedule reporting on NYC Fashion Week, to do a quick Q&A for CPNAnewsflash on her experience at Cosmoprof North Americaas a first-timer this July in Las Vegas. As a group of beauty editors reporting trends from the show, Annie saw first-hand new brands trying to break into the industry, well established brands launching new collections and technology taking beauty to the next level. Now, let’s get her take on the biggest beauty venue in North America and what’s the next big thing in beauty.

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Daniela Ciocan’s – What Not to Miss at CPNA 2011

It takes a lot of people to put CPNA together. As the Marketing and Sales Director for the show, my team and I work almost a year in advance developing new programs and initiatives to attract the 22,000+ visitors to Las Vegas. It is with a strong commitment to excellence, that we offer our exhibitors and attendees, educational conferences, industry networking events and the opportunity to further succeed in the beauty market. With 10 days till show time, I want to share with you some exciting news of what will be taking place this July 31-August 2.

First and foremost, I am excited about all the brands taking part in the upcoming event. This year 750 companies, including 205 abroad companies, will introduce their innovative products and encourage consumers to discover these brands in local retail stores, spas and salons.
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IT Cosmetics

By Jamie Kern Lima, Co-Founder IT Cosmetics

• How did Cosmoprof help It Cosmetics get to the next level in the beauty market?

Discover Beauty was an amazing opportunity to meet one-on-one with both domestic and international buyers and get their direct feedback on product assortment and brand positioning. Many of them had not heard of our brand before, so it was a great opportunity to get our products in front of them for the first time. As a result we had our first Trunk Show at Henri Bendel Department Store in NYC and are excited to continue working with them! We also met so many other wonderful brand owners, and it was a great opportunity to exchange advice as well. We were so honored to be selected as a Discover Beauty 2010 brand and the experience truly exceeded our expectations.

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Entrepreneur 101: The Elevator Pitch and other key insights

Karen Young | CEO The Young Group

I was on the phone with a passionate entrepreneur this morning and it took him 22 minutes to explain his concept to me. Not only did he lose my attention, but I was convinced he hadn’t thought through the product story. In an era when everyone has ADD, multi tasks, doesn’t listen and refuses to read, this is not a good start. Executive summaries have replaced concept decks. Acronyms have replaced conversations. Text messages are practically considered full blown dialogues. That USP (acronym for Unique Selling Proposition) had better be strong, concise, clear, compelling and immediately understood.

By now, everyone has heard the adage that you have 4 seconds to connect with
the consumer. She is being bombarded with upwards of 5k messages of some
sort daily.

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Does Your Brand Need A face lift?

At last year’s Cosmoprof North America I got to see my creative partner at united*, Andy Johnson, literally kill it on stage with an amazing presentation on how young, even start-up brands and entrepreneurs can develop their point of view and bring their brands to market so that they are truly differentiating. The message was that there is so much passion and energy in this industry, but that this doesn’t compensate for poorly designed brand strategies. Really sharpening a brand’s point of view and how and where to tell the story is something that many companies need help with, for sure. Companies big and small.

People were in line for almost 30 minutes after the 2010 session to talk to Andy and pick his brain on their ideas, brands and ways of coming to market. And this year he is back for more! In fact, be on the look for Andy at Monday’s session from 1:30 to 3:00, August 1, Private Label – Emotional Branding– How to Navigate and Attract? where his topic will be “emotional branding”.

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What’s in the MIX in Skin Care This Year?

Every skin care line has that special ingredient or combination of natural extracts and actives that delivers smoother skin and fewer wrinkles, evens pigmentation, and nourishes and protects the skin. This year Discover Beauty’s skin care brands bring innovation, nature, and science to the plate – taking skin care technology to the next level. A healthy lifestyle and consistent regimen are key to having radiant skin, however ground-breaking trends will always have a place in the beauty industry..

Below please find a recap of what’s in store at this year’s Discover Beauty 2011:
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