Tips for Small Business: Creating a unique image on a small budget

BY Chris James, Vice President, East Hill Industries

One of the most challenging parts to building a small personal care brand is setting your product apart from the competition.  This challenge can be even more difficult when it comes to your packaging.  How can a small company that has to use in-stock packaging come up with a unique look and compete with  larger competitors who use custom packaging?  That always seems to be the million dollar question.  The good news is, over the last few years, many packaging companies have noticed and turned their attention to the lack of options. Continue reading

PINCHme Transforming The Business of Sampling

Jeremy Reid, Founder and Executive Chairman Pinch Me

Jeremy Reid, Founder and Executive Chairman of PINCHme

Have you ever found yourself standing in a store aisle thinking “If I buy this, will it really work?” This age old question of whether products from household name brands actually live up to their claims is now being answered by the rapidly growing company PINCHme catering to both consumer packaging goods (CPGs) manufacturers, and consumers at the same time.  Continue reading

Playing by the Rules

How to Conduct Business in the U.S. Distribution and Sales of Cosmetics Market

with Sharon Blinkoff

                             Sharon Blinkoff Photo Cosmetic company brands around the world see the U.S. market as one of the top countries for distribution for its ability to reach the highest number of consumers. This translates to major sales. Revenue estimates from Statista studies show that from the years 2002 to 2013 there has been a financial increase totaling to 16.21 billion dollars. Statista also estimates that between now and the year 2016, revenue for the U.S. cosmetics market will increase to a staggering 3.67 billion dollars. Continue reading


Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show. Continue reading