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When a consumer shops for products, more often than not, there is no sales representative to guide them in making a purchase. So how do consumers make choices? The answer is simple: visually.

Kelly Kovack of Brand Growth Management serves on the executive board of the Color Association of America, and is an expert of what colors communicate, and (even more importantly) what they don’t communicate.

Like what you’ve read? Come see Kelly speak with representatives from Tarte Cosmetics and Amika at our “Color Your World: Your Brand in Color” conference, taking place on Sunday, July 22nd, from 1:00-3:00pm.

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Beautystat.com is a beauty maven’s dream. The largest online beauty community connects consumers with beauty truths and dispels all beauty myths. At the same time, Beauty Stat gives consumers product recommendations based on their custom profiles. By allowing consumers to connect directly on the site and keeping an open, honest approach, Beauty Stat has become the “honest beauty bff” of the World Wide Web.
CEO Ron Robinson share a few of the ingredients on the recipe of Beauty Stat’s success. Like what you see? Come see Ron at Cosmoprof North America’s “Social Marketing: The Power of Social Tools,” taking place on Tuesday, July 24th, from 11:00-12:30.

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YouBeauty is changing the way we look at beauty.  With a partnership with celebrity doctors Dr. Mehmet Oz and Dr. Michael Roizen, YouBeauty.com is the first website to exclusively explore the link between health and beauty.  Over 1.6 million women worldwide log on each month to see advice from YouBeauty’s panel of experts, and thousands of women on Facebook and Twitter discuss various topics in a sub-community that is linked to the website. 
Laura Kenney, YouBeauty’s Editor-in-Chief, weighs in on their social media success and how smaller businesses can use social media to their advantage.  Like her insights? Learn more from YouBeauty’s Chief Marketing Officer Stuart Bogarty at CPNA’s “Social Marketing: The Power of Social Tools” conference, taking place on Monday, July 23rd, from 11:00-12:30pm.

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The 2012 Cosmoprof Worldwide event held in Bologna, Italy was covered by four leading Italian beauty bloggers- ClioMakeup, Robyberta, MakeUpWorld, and Girl Power.  
These four talented bloggers walked the show floor to pick their favorite trends from the 2700 exhibitors at show.  See their daily picks and what caught their attention at this worldwide beauty event- click the links below to see their picks, or read on to see highlights.

Roberta of Robyberta:
Day One
Day Two
Day Three
Day Four

Martina of GirlPower:
Day One
Day Two
Day Three
Day Four 

Clio of ClioMakeUp:
Show coverage

Sara of MakeUpWorld:
Show coverage 

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With Las Vegas being a mecca for all things indulgent, retailers have to stand out from the rest of the glitz and glam in order to attract and maintain clients. SKINS 6|2  is a luxury beauty concept store that came to the Cosmopolitan Las Vegas after having great success in the Netherlands.  There, the retailer strives to bring newness and innovation to a discerning customer base- the tourists and inhabitants of Las Vegas.

CPNA sits down with founders Marie and Michiel Poelmans to learn more about the secrets to their success:

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Rahua is a haircare brand that resonates well with discerning clients, celebrities, and retailers alike. Since its official debut at CPNA in 2010 as a Discover Beauty exhibitor, the brand portfolio has expanded to include more SKU’s and its availability to consumers has also widened.  Rahua is now ready to unveil its luxury haircare products to the worldwide stage at Cosmoprof Bologna in the Extraordinary Gallery Below is a quick update and insight on the brand from its creators- Fabian Lliguin and Anna Ayers.

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With the integration of social marketing and e-commerce into brand positioning, Cosmoprof North America was proud to present the conference entitled “Social Media Marketing: Monetizing Your Online Efforts,” as a part of its educational series in 2011.  The panel was comprised of tech-savvy experts from both inside and outside the beauty industry.  Some notable insights include:

Brad Klaus, CEO of Extole, is responsible for increasing consumer-driven marketing for big names such as Redbox, the Discovery Channel, and Audi. By using word-of-mouth marketing, and getting your consumers to work for you, a brand can easily gain more “likes” and “follows” with little cost.  Brad supplied us with case studies to show that consumers will indeed work for a brand by recommending it to others, and sharing brand info through their own social media handles.

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Learn how to eat right, get organized, and stay active without fad dieting or crazy regimens that never last. The Independent Cosmetic Manufacturers and Distributors Association (ICMAD) will host their inaugural health and wellness event, Get With It…Get Healthy, which will benefit the national charitable organization, Look Good…Feel Better^®. Taking place on Friday, February 17^th at the Balboa Bay Club in Newport Beach,CA, this one-day event will take place the day after the ICMAD Technical Regulatory Forum.

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Snowberry was one of the Discover Beautybrands that launched at Cosmoprof North America this year and it was a huge hit. The natural skin care brand ‘that is good for you and the earth’ won the acclaimed 2011 Discover Beauty Award and has been featured in many publications, including the October issue of Marie Claire. Not a bad start for a new brand out of New Zealand. We asked Soraya and Greg from Snowberry a few questions about their experience at the world’s largest trade show in North America, and what has happened since then.

Receiving 2011 Discover Beauty Award in Las Vegas, Nevada

Editorial Mention- Marie Claire

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As a beauty industry insider and generator of growth for our industry, our mission at COSMOPROF NORTH AMERICA is to provide information to cosmetic companies to allow them to best protect and steward their business interests. There are serious talks brewing in Washington DC over a possible legislative battle taking place where it seems that misinformation is being provided to politicians by radical activist groups which can severely impact the way the business of beauty will be carried out.

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