Melinda Wittstock, CEO & Founder of Verifeed
How can I use social media to spot beauty trends ahead of everyone else?
Imagine for a moment you have a crystal ball. In it, you see every woman in the country. You know exactly what she’s thinking about her beauty challenges, the products she uses, and your beauty brand. You would know about her lifestyle, her opinions, her buying habits and who influences her decisions. And with that crystal ball, you’re also capturing her conversations with her friends – and their friends. You know, at a glance, what trends are resonating – and why, where and how. Continue reading
Manager, Business Development of CircleUp
See Katie’s presentation at Cosmoprof North America 2014!
1. How does CircleUp help companies?
At CircleUp, we connect innovative consumer product and retail companies with consumer-focused investors so that companies can raise capital more efficiently and investors can access dealflow, conduct diligence, and invest in consumer companies more efficiently as well. We saw a huge gap in the marketplace for consumer companies with less than $10M in revenue because the private equity firms and strategics don’t focus on companies below that size.These companies would typically spend 12 months fundraising and have a difficult time getting in front of relevant investors. We also think consumer is an interesting industry for earlier stage investors as there is less selection bias and easier to understand business models. Continue reading
Steve and Joniann Marchese
CEO and President of LightStim
Meet them live at Cosmoprof North America: July 13th to the 15th , 2014.
1. How did you get involved in the beauty industry?
There comes a time in a woman’s life when she is suddenly confronted with the unwanted signs of aging. Continue reading
President & Founder of Missing Ingredient, Inc.
What is your brand vision?
You must have a point of difference or a specific category killer. All buyers are presented hundreds of new brands monthly. You must make your packaging unique so it stands out in the sea of other brands. The brand image and all verbiage on the front of the packaging is the most important. It must be clear and state the top 2 or 3 key selling points and product function. Start with hero products and keep SKU’s limited in the beginning. Continue reading
Alisa Marie Beyer
Founder and Creative Director of The Beauty Company (TBC) and Coastal Salt & Soul
For any brand, figuring out ways to communicate and capture consumer interest is a tall order. For a beauty brand, figuring out how to communicate to the consumer who, on average, only gives you three seconds of her time before moving onto the next brand on the shelf is even more complicated. Constantly bombarded by data, these days consumers don’t have to go looking for information on their favorite brands, it practically comes to them, which is why if you want to make the kind of lasting impression that will convert to sales and long-term loyalty, you’ve got to get disruptive in your execution. Continue reading
- Joe Mastalia
President of DePasquale Salon Systems (DSS)
1. Is technology specifically mobile apps and customer management software changing the business at the salon level?
Technology with regards to management software is assisting the salons to measure their results. The successful salons are utilizing these reports to address areas that need improvement. With regards to mobile apps, I don’t think they are as important to salon professionals as much as they are to individuals who use them from their cell phones. Continue reading
Founder of Beautystat.com
In any startup, agility is a top priority. Changing directions based on customerfeedback, streamlining focus, responding to consumer needs … it’s all part of creating a new business.
We’re lucky that the beauty community is so vocal. They tell us what they need and want, and when we take a moment to stop and listen, we learn a lot. We learn nearly everything we need to know, really.
Corey Huggins and Christene Carr
Sampling is a necessary tool in the marketing mix for any brand in Beauty. Industry data has long cited sampling as the number one driver for sales conversion. Therefore, with the advent of beauty subscription boxes, brands are eager to take advantage of their practices for sales conversions. However, with so many box services from which to choose and each one offering a different take on beauty, how does a Brand choose one box versus another? As we tell our clients, all beautiful relationships begin with two fundamental principles- Knowing Yourself and Knowing Your Partner.
As director of marketing for Cosmoprof North America, Daniela Ciocan is responsible for keeping this professional trade show fresh. She implemented new initiatives such as Discover Beauty and the International Buyer Program, and selects the brands for Discover Beauty, a testament to her vision for what is hot in the industry. She previously was responsible for Awake Cosmetics’ luxury specialty store distribution launch in the U.S., overseeing all aspects of brand management, and following her success with establishing Kosé in the high-end market, she introduced several other brands, such as Sekkisei and Predia, into the masstige sector. Ciocan, recipient of “TSE’s Marketing Genius Award 2013″ graduated magna cum laude from FIT, currently serves on the ICMAD advisory board and is chairwoman of the communication committee. Continue reading