CPNA 2014 TREND REPORT


Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show. Retailers and innovation seekers scoured countless aisles to find new brands and products. To flaunt many of the exciting new products showcased at CPNA 2014 we are releasing our yearly Trend Report. Findings came from CPNA Trend Scouts, beauty bloggers, trade publication editors and retailers. Common themes in this year’s beauty products seem to be, keeping everything pretty, natural, and sweet. We’ll go over a few of the products that made the biggest impressions at this year’s show, and we’re sure will peak your interest for your next beauty buys!

 

SO SWEET YOU CAN EAT 

 

Simple Sugars – USA

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Simple Sugars is an all-natural skincare line especially formulated for sensitive skin, but awesome for anyone’s skin! Simple Sugars’ full line of facial, body, and foot scrubs cleanse, exfoliate, and moisturize, leaving you with soft, smooth, great-looking skin. One product makes complete skincare simple with no phthalates, parabens, PEGS, or sulfates: just the good stuff! www.simplesugarsscrub.com

Skin Nutrition Live ® – USA

Skin Nutrition Live ® is a range of eleven organic topical superfood skin smoothies that contain patented active plant cells – clinically tested for efficacies that match and exceed those of today’s best peptides; a plethora of active organic superfoods that drench the skin with rich phytonutrients; organic, cold-pressed extra virgin fruit, nut, and seed oils for their prized fatty acid profiles and ease of absorption; and plant derived amino acids, enzymes, algae, resveratrol, and red palm tocotrienols to further protect, nourish, and promote cell proliferation. This powerful combination delivers efficacies and results previously unobtainable in natural and organic products, while feeding your skin from the outside in. www.skinnutrition.com

Skin&CO Roma – Italy

In 1953 Giuseppina Balestra introduced her own beloved blend of botanical oils with Truffles to her store in Rome. Sixty years later Gabriel Balestra worked with an Italian University to bring his grandmother’s formulas back. At SKIN&CO we create effective products using natural ingredients. We infuse Nature & Science, Past & Future. But most importantly: WE HARVEST BEAUTY. www.skinandcoroma.com

Sexy Hair: Smooth Sexy Hair Frizz Eliminator

Infused with coconut oil, Frizz Eliminator helps feed and seal the most unruly hair. This long-lasting and lightweight formula prevents frizz by shielding against humidity attacking the hair. Frizz Eliminator nourishes the hair with Vitamin K and E for a boost of shine and ultimate control. *Safe to use on chemically straightened hair or extensions. www.sexyhair.com

 

PURE BEAUTY

 

DRUNK ELEPHANT – USA

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After years of trying products that weren’t right, Drunk Elephant Founder Tiffany Masterson made it her mission to develop a non-toxic skincare line that is as effective as the top clinical brands without any of the hazardous, irritating ingredients. Drunk Elephant skincare is comprised of safe, hard-working and cutting-edge ingredients, ensuring efficacy and safety with zero interference from unnecessary additives. www.drunkelephant.com

The Organic Pharmacy – U.K.

This British brand has created a range that uses only the highest quality organic ingredients & you don’t have to compromise on product efficiency. 100% natural & the majority being between 95-99% organic, they are hand-made, fair-trade, good to the environment, synthetic & chemical free. Glorious to use & highly active!  www.theorganicpharmacy.com

GLYCELENE – USA

A revolutionary line of 100% Natural, Organic & Vegan breathable ointments and anti-aging remedies. GLYCELENE skincare is created by Celebrity Makeup Artist, Kim Borio and her Chemist, Eric. All products are handcrafted at Borio Laboratories in Dana Point, CA. using only the highest quality of certified organic ingredients from around the world.  www.glycelene.com

Doll FaceUSA

Doll Face was born in the shadow of the famed Hollywood sign by a team of beauty “creationists” who have crafted a potent, clean skincare brand with modern ethos inspired by the glamour and style of retro Hollywood. The POWER of PRETTY. www.dollfacebeauty.com

 

SUN KISSED SKIN CARE 

 

Fake Bake

Fake Bake, a USA Company established in1995. Fake Bake was the first self-tanning company to combine naturally derived tanning agents DHA and Erythrulose – guaranteeing longer lasting tan (up to 50% longer) with natural-looking results. However, what really triggered the rapid rise of the Fake Bake Phenomenon was when the range was voted No.1 self-tanner (tested against 22 other self-tans) in the influential New York Times. www.fakebake.com

 

Karora

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Hailing from the Emerald Isle, KARORA is a multi-award winning botanical bronzing range with skincare status – whether a seasonal tan chaser or full time fake tanner women instantly fall in love with our bright and flirtatious products, infused with the unexpected, brimming with skin caring botanicals and formulae free from nasties!  We empower bronzers! www.karoracosmetics.com

Norvell Skin Solutions

An easy to apply, super-fine self-tanning spray that delivers just off the beach™ color at any angle. Formulated with our exclusive Natural Actives Sunless Complex™ and blended with our proprietary instant cosmetic bronzer blend, Norvell® Professional Sunless Mist™ combines our Award Winning Sunless Tanning Solution with a unique combination of natural actives to bring you the most natural looking, longest lasting salon results right at home. www.norvelltanning.com

 

GROW BABY GROW

 

Alterna Caviar Clinical Daily Densifying Foam

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This is a lightweight, densifying foam that thickens and strengthens hair while helping to prevent hair loss from breakage and maintaining existing strands. The foam thickenings strands so that hair instantly looks and feels denser. Free of Parabens, Sulfates, Phthalates and Synthetic Color. www.alternahaircare.com

Athena Unwash Cleansing Conditioner

Unwash is the answer to a growing movement untapped in the salon professional world. As the first professional co-wash hair care line, Unwash has developed a cleansing conditioner that intelligently and gently cleans hair without removing essential oils and moisture. Distributor

positions being considered. www.revitalash.com

REDAVID™

REDAVID™ Salon Products are a complete hair care and styling line of Canadian-developed and manufactured products. Only REDAVID™ offers the powerful combination of salon expertise, elements that pamper, and the miracle ingredients, Dynagen™. Dynagen™ is a yeast protein designed to boost structural strength, essential for stronger and thicker looking locks.
www.redavidhair.com

 

ETHNIC HAIR CARE

 

DRM-JPC Miracle Renewal No Lye Relaxer System

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DRMJPC Brands are pioneers in ethnic hair care industry. Dr. Miracle’s treatments with its heralded “Feel it” formula, was founded in 2004. Dr. Miracle’s products include top sellers such as Thermalceutical Intensive No-Lye Relaxer, Hot Gro Hair & Scalp Treatment and Curl Care. Johnson Products has been a leading brand in the ethnic hair care market since its founding in 1954. It currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands. www.drmiracles.com

Namaste Laboratories: Organic Root Stimulator®

Namaste Laboratories has brought a fresh, innovative, natural, yet scientific approach to the ethnic hair care market by pioneering a new and exciting hair care system that has revitalized a stagnant section and is driving profitability to new heights. Organic Root Stimulator®, natural healing hair care that gets to the root of healthy hair, has earned Namaste the leadership position is this dynamic new growth category.  www.organicrootstimulator.com

 

FRIZZ FREE HAIRCARE

 

Briogeo

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Be Gentle, Be Kind™ crème co-wash is a 4-in-1 formula that effectively cleanses, conditions, detangles, and nourishes your hair.  This ultra-hydrating formula removes impurities without stripping hair of natural oils.  Fortified with hydrating shea, nourishing avocado oil & quinoa extracts, and soothing aloe to enhance manageability and healthiness of the hair. www.briogeohair.com

Brazilian Blowout

The BRAZILIAN BLOWOUT is the most innovative and effective professional smoothing treatment in the WORLD! Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine!
www.brazilianblowout.com

Rio de keratin

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Rio de Keratin is luxury hair at an affordable price; an advanced keratin smoothing system creating silky smooth hair in the privacy of your home. No salon prices or appointments necessary. Created for the do-it-yourselfer, Rio de Keratin eliminates frizz safely and effectively. Rio de Keratin is your ticket to beautiful hair! www.riodekeratinnyc.com

Keratherapy
Keratherapy Keratin Smoothing Innovation is the solution to transform frizzy unruly hair into silky, gorgeous, touchable hair. Every Keratherapy product contains our Kerabond Technology delivery system that penetrates and bonds the keratin deep into the hair, while sealing the cuticle layer to provide superior smoothing, frizz control, shine and conditioning. www.keratherapy.com

 

All ABOUT KIDS

 

Hot Tot Haircare

The Hot Tot collection marks a new day in hairdressing as the latest innovation inspecialty haircare. Designed for the structural uniqueness of children’s strands, Hot Tot celebrates style by providing professional hair products for a new generation.

Hot Tot offers a complete children’s line that is truly original: Skincare-grade formulations that are hypoallergenic and free of harsh ingredients, a swoon-worthy Cabbage Patch-inspired signature scent and chic packaging make this luxe line a staple for any style-savvy parent. www.hottot.com/

SoCozy – USA

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Celebrating 20 years of Cozy Cuts for Kids and a whopping one million haircuts, Cozy Friedman is taking a strand. The children’s hair expert and entrepreneur is  redefining the entire children’s hair care experience with her new and improved SoCozy collection of salon quality hair care products. www.cozyscutsforkids.com

 

NOVELTY HAIR ACCESSORIES

 

Pink Pewter

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Pink Pewter offers stunning high-fashion accessories that are fun, edgy, and suited for a range of looks; you can effortlessly accentuate any outfit, or change it completely! www.pinkpewter.com/

Lucky Trendy Co, Ltd

Our company was founded in Japan in 1887. Lucky Trendy has been creating and manufacturing hair accessories, makeup tools, nail polish and hair arrangement goods. Not only do we have a great deal of experience in this business, but we have been looking ahead into worldwide trends allowing us to develop products that are ahead of the times, which is favorably welcomed by our customers worldwide. www.lucky-co.co.jp/

 

TANGLES BE GONE

 

The Wet Brush

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The Best Selling professional hair brush in the USA is taking the world by storm. The reviews and raves are off the charts for the best Detangling after shower brush ever! The specially formulated Intelliflex™ bristles have intelligent flexibility – the perfect blend of firmness and flexibility, resulting in the healthiest and most pleasant brushing you’ve ever experienced.
www.thewetbrush.com

Tangle Angel

Tangle Angel offer a range of premium, professional hair brushes created to detangle and smooth hair, painlessly and effortlessly. Our range of innovative brushes includes the Tangle Angel and Tangle Cherub, along with the Shine Angel radial brush with unique V-bristle technology that polishes the hair and reduces tangles. www.tangleangel.com

 

EYE CATCHING HAIR GROWTH

 

#1 Lash & Beauty Supply
#1lash & Beauty Supply is an Eyelash company base in Houston; we specialize in Eyelash Extension products. Our Glue products are Pharmaceutical Grade and made in U.S.A. www.number1lash.com

GRANDE LASH MD 

Make the most of your spectacular lashes with Grande MASCARA-Lash Boosting Formula, an exclusive formula made in Italy. Get instant extreme volume and length, plus healthier looking lashes from its unique peptide blend. www.grandelashmd.com

GrandeBROW

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GrandeBROW is an eyebrow enhancing serum that promotes thicker and fuller-looking brows within 6-8 weeks. It comes with an applicator brush specially designed to deliver product to the natural shape of your brow. www.grandelashmd.com

The BrowGal

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The BrowGal is an innovative line of eyebrow products designed by Los Angeles based celebrity eyebrow expert and makeup artist, Tonya Crooks. A progressive approach to beauty maintenance for all consumers, The BrowGal is created for the largest demographic in this market, allowing everyone to create signature eyebrows on their own. The BrowGal knows that every person has a unique facial structure and their eyebrows should be personally designed to fit their face. Thick eyebrows are the hottest trend from the fashion runways to the everyday woman on the move and our set of tools, products, and knowledge will help our consumers obtain perfect brows. www.thebrowgal.com

 

NAIL THAT LOOK  

 

LVX – USA

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LVX brings you luxury and fashion without compromise. We are dedicated to launching the hottest collections for each season by translating the top runway colors based on emerging trends in high fashion. Our philosophy is to fuse high fashion with nail color. Our colors are hand selected to be the top colors of the season. LVX nail lacquer is 5 free, Vegan and cruelty free. All products are produced in the U.S.A. www.shoplvx.com

The Bernadette Thompson Nail Lacquer Collection

The Bernadette Thompson Collection product line has all the restorative products needed to transform your damaged nails to perfection! This kit offers the unique combination of skin and nail treatments with cutting edge high fashion colors. This kit is non-compromising in its ability to deliver dynamic fashion forward colors while providing the best care for skin and nails.

The creator, Bernadette Thompson, spared no expense to ensure this kit is superior in every aspect. Some of the key ingredients include Argon oil. From world’s best oils, to fashion’s most premier colors, this kit has it all! The Bernadette Thompson brand has grown to become synonymous with style, edge and excellent nail care. This kit is the latest edition and newest example of such excellence! www.bernadettethompson.co

Young Nails, Inc

Lifeproof Nail Polish with innovative LacQ3 Technology. Tough as Gel. Mirror like shine. Wipes off in seconds. No lamp required. A truly revolutionary gel-like polish, no gimicks only genuine sparkling results. www.captionpolish.com

ORLY

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Launches first ever nail BB Cream polish and it all started with Pink. For over 38 years, Jeff Pink and ORLY have pioneered the nail care industry. By creating innovative tools and superior nail products ORLY provides the medium to produce quality manicures. From the conception of timeless nail looks, such as the Original French Manicure®, to cutting-edge nail color, treatments, textures and design, ORLY meets the style needs of women in over 100 countries, with the finest and safest ingredients. www.Orlybeauty.com

 

Social Intelligence Snapshot

Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

Hair Care Trends & Influencers

What do women share with each other on Twitter about hair care products?

Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading