The Many Facets of the Dynamic Multicultural Hair Care Market

cpna-11Ethnic hair care is the fastest growing hair care category in the United States in 2015, recording robust growth of 8.5%. The main reason for this dynamic growth is that the category has been flooded by “multicultural” brands that appeal to a broader audience and is no longer defined by brands exclusively targeting black consumers.

Market-movers like Shea Moisture and Carol’s Daughter (L’Oréal), increase their share with naturally positioned products that appeal to a wide spectrum of consumers, including those that previously used mainstream or ethnic brands. Continue reading The Many Facets of the Dynamic Multicultural Hair Care Market

Alice CosmoProf Interview Q’s and A’s

How is the Millenial Generation changing eCommerce for beauty brands?

cpna-10Millennials bring to the table a unique set of purchasing habits unlike anything we’ve seen before. They shop differently than their mother’s and grandmother’s, and want complete control over the shopping experience. Millennials go out of their way to cultivate their own unique style, and purchase decisions are more likely to be influenced by social media, advice from their friends, celebrities, or famous beauty bloggers than by a brand or traditional advertising. Consumer incomes are on the rise, and the changing lifestyles presented by the Millennial group are driving the global beauty industry, which is forecasted to reach $265 billion by 2017. This consumer group gravitates towards eCommerce instead of in-store shopping since it allows Millennials to achieve complete control over their shopping experience. Beauty brands are rethinking their strategy to reach these consumers, taking advantage of augmented reality beauty solutions so shoppers can instantly try and buy online or in an app, creating a true end-to-end eCommerce experience. Continue reading Alice CosmoProf Interview Q’s and A’s

SHIP SMART: Brief Global Export and Import Guidelines

cpna-9Importing and Exporting can be a daunting task for brand owners the first time they are doing so. Do contact a Freight Forwarder for assistance, and for tradeshows contact the recommended forwarder. You do not have to use them in most cases, but it is wise to at least be in contact to be sure things are done properly. Don’t always go with the least costly alternative. Commercial Freight Forwarders may not know the nuances of getting samples and prototypes into a country for a tradeshow. They may also not be familiar with the drayage practices as they vary all around the world. Continue reading SHIP SMART: Brief Global Export and Import Guidelines

Common Trade Show Selling Mistakes

cpna-8Conferences can be a great environment for meeting new people, catching up with industry colleagues, and, of course, parties. But let’s face it: you wouldn’t pay to exhibit at a conference unless you are trying to grow your business. Conferences are a fantastic source of leads yet so many exhibitors end up with zero additional revenue when they look back at their results. Why does this happen? Simple: most people have never spent time building a conference strategy. Don’t let that be you. Here are some techniques that will ensure you have a productive and profitable conference:

Continue reading Common Trade Show Selling Mistakes

Q & A with Steve Sleeper, Executive Director, Professional Beauty Association

cpna-7Q: Tell us about Beauty Pitchand what it brings to the beauty industry?

A: The Professional Beauty Association (PBA) and our partners, Cosmoprof North America (CPNA) came together wanting to help beauty entrepreneurs take their company to the next level. Beauty Pitch™ is a one-of-a-kind beauty competition that gives these beauty companies the opportunity to not only get their product or idea in front of investors, but to “pitch” their product to an esteemed panel of judges at the live Beauty Pitch™ event on Saturday, July 23, 2016. Continue reading Q & A with Steve Sleeper, Executive Director, Professional Beauty Association

Q & A with Mary Bemis, Founder and Editorial Director, InsidersGuidetoSpas.com

 

cpna-6How has sustainability impacted the spa industry from an operator’s point of view?

There’s a growing demand for socially responsible hospitality. The key is to provide a luxury experience while at the same time making the guest feel like the experience has minimal impact—that’s the challenge. And some are doing that very well. When the green frenzy hit the spa industry, around 2006 or so, the emphasis was on how to obtain expensive certifications like LEED (Leadership in Energy and Environmental Design)—but that led to an unrealistic excess based on almost arbitrary (for our industry) guidelines. The good news is that sustainability has made a lot of businesses much more efficient and accountable. Continue reading Q & A with Mary Bemis, Founder and Editorial Director, InsidersGuidetoSpas.com

Influencer Marketing Trumps Paid Media: What the Beauty Industry Can Learn from the Trump Campaign

By Conor Begley
cpna-5I stumbled across an article the other day in the New York Times about the current presidential election that I think has some surprising similarities to what is currently happening within the beauty industry. I know this sounds far-fetched, but walk with me for a minute here.

The article is titled, “Measuring Donald Trump’s Mammoth Advantage in Free Media” and discusses how Donald Trump’s success has confounded most political experts because of the small amount of money he has spent on paid advertising. The article argues that he has benefitted most strongly from what is known as earned media. Earned media is coverage by news outlets, television studios, blogs and social media that is unpaid for. According to mediaQuant: Continue reading Influencer Marketing Trumps Paid Media: What the Beauty Industry Can Learn from the Trump Campaign

10 Ways to Make the Consumer Your Best Friend

By Doreen Bloch

cpna-3At Poshly, we create engaging and personalized data collection experiences to connect consumers to the products they love. For example, when consumers come to Poshly, they can enter to win products (Pat McGrath’s Phantom 002, anyone?) by answering fun and fast quizzes about their beauty needs and preferences. We then aggregate the data and make it completely anonymous, empowering brands to leverage these insights for decision-making across product development, sales, marketing, media, retail, content and more. Continue reading 10 Ways to Make the Consumer Your Best Friend

The Latest Trends in Beauty & Skincare (or Not)

By Mia Kyricos
cpna-4According to Research and Markets, the global beauty market is projected to reach $461 billion by 2018 and facial care alone represents over 50% of that pie.  Quite frankly, that’s a lot of skin.  And if you consider research recently conducted by the Global Wellness Institute, the Beauty and Anti-aging segment comprises over $1billion of the $3.4 trillion dollar wellness market, already three times the size of the global pharmaceutical industry (Global Spa & Wellness Economy Monitor, 2014).  That means that the business of prevention (wellness) trumps the business of sickness (medical).

Continue reading The Latest Trends in Beauty & Skincare (or Not)

MULTICULTURAL BEAUTY MATTERS…

By Corey Huggins

corey-huggins

  1. How has the growth of the multicultural sector affected product marketing and innovation for mainstream brands?

Inclusion & Innovation.  The rise of the Multicultural demographic now requires General Market brands to simply be more inclusive in their thinking.  They now have to include the diverse beauty needs and shades of the deeper toned consumer in their product marketing planning. This “new consumer” comes with a requirement for Brands of having to innovate different types of formulas & products to address their specific needs. For example, this can be seen with Clinique’s Even Better Dark Spot Corrector.  Although not exclusively developed for the Multicultural market, its advanced Continue reading MULTICULTURAL BEAUTY MATTERS…