Tips on Launching Your Beauty Brand to Retailers
The beauty business is clearly changing. The retail business is clearly changing. But the importance of the buyer is not changing—and knowing what is important to each retailer is critical to your success.
Poor pigmentation. Too dry. Not long-lasting. Those are the three major issues that natural makeup has going against it, shares Nevio Ragazzini, a New York City-based makeup artist who, in his 25-year career, has worked on such beauties as Sophia Loren, Keira Knightley, and Natalie Portman. “It’s just hard to find a really good natural makeup brand,” he says. So, what is the beauty trend with natural makeup?
When I’m at a spa, be it day, destination or resort, I always check out the makeup offerings. And I can tell you it’s on the rare occasion that I’ve seen a makeup retail display done right—or even a decent, trend-forward makeup brand in the mix.
Parents looking for clean and green personal-care products for their little ones have more choices than ever these days. And it’s not only parents who are purchasing baby-care products—adults with sensitive skin have long shopped the kiddie aisles for gentler options.
Interview with the Founder, Leilani Macedo, President of CLiCS
Experience the power of professional hair color made for the digital age. CLiCS is a revolutionary, on-demand hair color system that empowers salons and stylists to formulate with ease, precision, and predictability. No inventory to manage, no tubes to toss or excess color to waste —just beautiful, high-performance color with infinite possibilities. CLiCS’ revolutionary technology completely changes the color game on so many levels. Continue reading to learn more about how CLiCS began.
I was catching up on my magazine reading the other day and came across a fashion story summarizing the season’s trends by writer Lisa Armstrong in Harper’s Bazaar. One sentence in Armstrong’s piece really struck me:
“If the ‘70s owned glam-rock, in 2018 we have glam-comfort.”