Partnering with TV Shopping Channels can be extremely valuable to building brand awareness and selling large volumes. Beauty has become a runaway success on TV Shopping over the last decade. Many TV Shopping channels offer live 24 hour programming on dedicated beauty channels.
Online marketing. Online video. Your website. There’s no longer any doubt that these are crucial elements to a beauty brand’s success. However, there’s plenty of doubt about what to do and how to do it. Continue reading
1. As a 5-Time Emmy Award winner, author and authority on beauty, you know the importance of packaging and that shelf appeal is what initially grabs the consumer’s attention. What do you look for when it comes to your line’s packaging? Continue reading
Hair Care Trends & Influencers
What do women share with each other on Twitter about hair care products?
Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading
Don’t miss out Kendra’s presentation at Cosmoprof North America: “The Beauty of Social Media: It Delivers” session on Tuesday, July 15, 2014 from 10:30 a.m. to 12:30 p.m.
See Erick’s full presentation on YouTube at Cosmoprof North America on Tuesday July 15th.
YouTube and the Beauty Industry
See David’s full presentation on storytelling at Cosmoprof North America on Sunday July 13th “Storytelling: Tell Me A Story, Sell Me Your Brand”
How can I use social media to spot beauty trends ahead of everyone else?
Imagine for a moment you have a crystal ball. In it, you see every woman in the country. You know exactly what she’s thinking about her beauty challenges, the products she uses, and your beauty brand. You would know about her lifestyle, her opinions, her buying habits and who influences her decisions. And with that crystal ball, you’re also capturing her conversations with her friends – and their friends. You know, at a glance, what trends are resonating – and why, where and how. Continue reading