corey-hugginsby Corey Huggins

  1. How has the growth of the multicultural sector affected product marketing and innovation for mainstream brands?

Inclusion & Innovation.  The rise of the Multicultural demographic now requires General Market brands to simply be more inclusive in their thinking.  They now have to include the diverse beauty needs and shades of the deeper toned consumer in their product marketing planning. This “new consumer” comes with a requirement for Brands of having to innovate different types of formulas & products to address their specific needs. For example, this can be seen with Clinique’sEven Better Dark Spot Corrector.  Although not exclusively developed for the Multicultural market, its advanced Continue reading MULTICULTURAL BEAUTY MATTERS…

Living a Life in Fragrance

By Karen Dubin

cpna-2I have loved fragrance since I was four years old. In fact, I know exactly when it happened… I can clock it to the day! It started with my Grandmother Rose, who brought me back little soaps from the hotels she stayed at on her trips to Europe. The Savoy and Connaught in London, The Ritz in Paris. I kept them in a shoebox. She noticed I was attracted to the scents, and on her next trip she brought me back small bottles of perfume – Jean Patou, Chanel, Carven. I loved the packaging too – the red and black lacquered bottle of Joy, the green and white stripes on the Carven box of Ma Griffe.

Something in me awoke that day, and I was forever changed. Scent made me acutely aware of my surroundings, and helped me to absorb and digest the world. Continue reading Living a Life in Fragrance

Thinking of starting your own beauty company??  Read this!

By Karen Young

cpna-1The statistics aren’t in your favor: According to Harvard Business School, over half of American startups are gone within 5 years. It’s a long, lonely haul. Money usually runs out too soon and friends and family crawl into the woodwork.

But no matter how many times I repeat the grim stats to perspective startup clients, no matter how many times I tell them that based on history and my experience, they’re living a long shot, it doesn’t seem to make any difference.

If they’ve been bitten by the entrepreneurial bug, there is no antidote. It’s as though they’ve been driven to the edge and nothing short of jumping off will quiet the voices in their heads. Continue reading Thinking of starting your own beauty company??  Read this!


….and how it will create the future of optimized beauty

Sophie_Maxwell_PhotoToday our health, wellness and beauty have never had more of a premium. Beauty is a super-power for our self-expression and we have never had such a wealth of knowledge, experience and product available to us to suit our individual needs and changing styles. But the real future of the beauty and personal care category will be driven by a much deeper knowledge and two-way dialogue with its consumers. Continue reading THE POWER OF PERSONALIZATION

Tips to Install a Quality Control and Assurance Program

Quality efforts make the difference in a brand
By Howard Baker


Protecting your brand image and reputation is built on the quality of your products.  The most creative and brilliant marketing campaign goes to nothing if the quality of your product disappoints your customer.  The most innovative product you create
won’t make its place in the market if the product your customer buys isn’t made correctly. Continue reading Tips to Install a Quality Control and Assurance Program

Seller Beware!! What You Need To Know About Prop 65 Before Selling Products To California Consumers.

Ronie Schmelz (2)If you’ve ever been to California, you’ve probably seen the foreboding signs proclaiming “WARNING:  This [product/place] contains a chemical known to the State of California to cause cancer, birth defects, or other reproductive harm.”  Though you might be tempted to infer that California is a particularly cancer-laden state, these warnings are merely the product of California Proposition 65 (“Prop 65”), a “right to know” law that requires retailers, manufacturers, and importers to provide warnings to Californians if a product contains certain listed chemicals.  The penalty for failing to provide the requisite warning can be steep – as high as $2,500 per product, per day.  If you are going to do business with California residents, here’s what you need to know about Prop 65. Continue reading Seller Beware!! What You Need To Know About Prop 65 Before Selling Products To California Consumers.

Simple Tips for Maximizing Your Trade Show ROI: Part 1


Trade shows are an important marketing and sales tool. They provide the rare opportunity to meet with existing customers, identify new prospects and expand overall brand awareness…all at once. In the end, nothing compares to the face-to-face interaction for promoting your brands and company. However, trade shows can be a costly endeavor when adding up all the necessary expenses: staff, logistics and travel, collateral development etc.  With our show (Cosmoprof North America) fast approaching, many exhibitors are seeking advice for how to maximize their exposure and ROI.  This two part series will provide some tips to get the most ‘bang for your buck.’ Let’s start from the beginning… Continue reading Simple Tips for Maximizing Your Trade Show ROI: Part 1

Fundamentals of a Perfect Sales Presentation: How to Connect with Buyers

harlan-kirschner-lThere are many steps to making a perfect sales presentation and I suggest every sales professional develop a key combination that works for them. Through experience, I firmly believe it is important to start with a solid foundation before assembling that winning combination. A foundation built on INTENT. Is your intent to build a “win-win” business solution?  Is your intent to provide a successful outcome for your customer?  Is your intent to build a trusting business partnership?  Starting with genuine intent will drive your actions and will build a trusting relationship with your customer. Continue reading Fundamentals of a Perfect Sales Presentation: How to Connect with Buyers

Digital Marketing: Small Steps for Big Success

eggstoapples.logoDigital marketing can be overwhelming because of the myriad options one has access to when it comes to promoting a product or service.  Furthermore, it can often be paralyzing if you don’t have a background in online marketing or have trusted resources when making a decision.   There are so many questions you have! What is SEO and what do I do? How do I get my ads on Google? Should I use Facebook, Twitter, Instagram or Google+…or all of them?  How do I post a video to YouTube? How do I manage all these channels?! Continue reading Digital Marketing: Small Steps for Big Success