Playing by the Rules

How to Conduct Business in the U.S. Distribution and Sales of Cosmetics Market

with Sharon Blinkoff

                             Sharon Blinkoff Photo  Cosmetic company brands around the world see the U.S. market as one of the top countries for distribution for its ability to reach the highest number of consumers. This translates to major sales. Revenue estimates from Statista studies show that from the years 2002 to 2013 there has been a financial increase totaling to 16.21 billion dollars. Statista also estimates that between now and the year 2016, revenue for the U.S. cosmetics market will increase to a staggering 3.67 billion dollars. Continue reading


Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show. Continue reading

Social Intelligence Snapshot

Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

Hair Care Trends & Influencers

What do women share with each other on Twitter about hair care products?

Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading