EXPLORE YOUR OPTIONS WITH AN EXPERT
Professional Beauty Association (PBA) in conjunction with U.S. Department of Commerce provides a solid informational webinar to help your U.S. business sales transition into international sales. Continue reading
How to Conduct Business in the U.S. Distribution and Sales of Cosmetics Market
with Sharon Blinkoff
Cosmetic company brands around the world see the U.S. market as one of the top countries for distribution for its ability to reach the highest number of consumers. This translates to major sales. Revenue estimates from Statista studies show that from the years 2002 to 2013 there has been a financial increase totaling to 16.21 billion dollars. Statista also estimates that between now and the year 2016, revenue for the U.S. cosmetics market will increase to a staggering 3.67 billion dollars. Continue reading
CPNA is THE place where beauty innovations come to the forefront and get unveiled. If CES serves as the launch pad for all things high-tech, CPNA is the stage where beauty innovators connect with key buyers. Continue reading
Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show. Continue reading
Partnering with TV Shopping Channels can be extremely valuable to building brand awareness and selling large volumes. Beauty has become a runaway success on TV Shopping over the last decade. Many TV Shopping channels offer live 24 hour programming on dedicated beauty channels.
Founder, The New Agency
Online marketing. Online video. Your website. There’s no longer any doubt that these are crucial elements to a beauty brand’s success. However, there’s plenty of doubt about what to do and how to do it. Continue reading
5-Time Emmy Award Winning Makeup Artist
1. As a 5-Time Emmy Award winner, author and authority on beauty, you know the importance of packaging and that shelf appeal is what initially grabs the consumer’s attention. What do you look for when it comes to your line’s packaging? Continue reading
Melinda Wittstock, CEO & Founder of Verifeed
Hair Care Trends & Influencers
What do women share with each other on Twitter about hair care products?
Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading
Digital Brand Architects Chief Operating Officer
Don’t miss out Kendra’s presentation at Cosmoprof North America: “The Beauty of Social Media: It Delivers” session on Tuesday, July 15, 2014 from 10:30 a.m. to 12:30 p.m.