Social Intelligence Snapshot

Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

Hair Care Trends & Influencers

What do women share with each other on Twitter about hair care products?

Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading

Social Intelligence Made Actionable

 

Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

How can I use social media to spot beauty trends ahead of everyone else?

 Imagine for a moment you have a crystal ball. In it, you see every woman in the country. You know exactly what she’s thinking about her beauty challenges, the products she uses, and your beauty brand. You would know about her lifestyle, her opinions, her buying habits and who influences her decisions. And with that crystal ball, you’re also capturing her conversations with her friends – and their friends. You know, at a glance, what trends are resonating – and why, where and how. Continue reading