Nailing It Yet Again!

CPNA is THE place where beauty innovations come to the forefront and get unveiled. If CES serves as the launch pad for all things high-tech, CPNA is the stage where beauty innovators connect with key buyers.



The nail category generated over $700 million in sales in 2012 and over the past five years has had a 37% increase in market size by business revenue alone. Although, according to IRI nail polish sales have declined for the 12-week period ending on August 11th. A 1% decline equaling to the amount of $225 million in mass outlets is leaving suppliers and retailers scampering to find that next big thing to make up for the recent turn down in numbers. Even though market numbers may have recently shown a slight turn down in comparison to previous years there is still no comparison in the overall growth of the nail sector when placed with other beauty trends. According to TBC’s 2014 PinkReport Nailed: The Allure of Nail Color, “More than 50% of all nail polish users at every age agree strongly that a great manicure is important, as well as that a new nail polish is a fun pick-me-up”. Consumers are continuing to experiment with this sector of beauty in seeking a range of nail art and we’ve seen this at the 2014 event.

Attendees at this year’s CPNA show also took note of the nail sector’s presence, “Walking the exhibit floor at Cosmoprof North America this year, I was struck by the enormity of nail polish offerings. It seemed every other exhibitor had vast racks of colorful, shimmering, glittery bottles on display. Lacquers and mattes, textures, gels… the styles, colors, treatments and tools were endless”, said Denise Herich in her nail segment piece Feeding Her Insatiable Appetite for Nail Polish for

Many nail manufacturers are evolving nail art to new levels. Similar to hair, there is a fine art to coloring nails. Beauty consumers are finding that nail polish is an affordable luxury whether they are DIYs or dropping serious coins to get their nails runway ready. Nail dress has emerged as a big category, and nail brands are catching on-to the idea of tailoring their products to your style sense. Consumers are definitely shaping this market one nail at a time. From matte nails to top effects and even the growing trend of male manicures, the nail world is extending itself beyond all limits! According to GCI Magazine universal appeal is the reason for the latest popularity rise in the nail category. Studies have shown that nail consumers are not the most brand loyal consumers yet they still like to have a selection to choose from. On average each nail polish consumer has several different brands on-hand, and owns more than 30 bottles of nail polish at once!!!


High gloss shine nails are leading the way in what beauty trendsetters and consumers want right now. Young Nails introduced its new line Caption polish with LacQ3 a multi-patented exclusive technology that delivers a flawless finish. Caption nail polish has a long last and doesn’t chip. Available in 78 colors Caption nail polish also includes 18 top coat effects for creative applications. Since the Cosmoprof 2014 show, Caption’s new line has received positively strong feedback, “We have had a huge response to the line. We launched in a number of countries since the show, which is very, very exciting, some of which are Australia, UK, Ireland, Netherlands, Switzerland, Sweden, and Russia,” Habib Salo, CEO, Young Nails. During New York Fashion Week Caption partnered with Rachel Zoe’s DreamDry to offer custom manicures to celebs, VIPs, and top media editors created an atmosphere of tremendous success.



CPNA’s event this year lead the way in showcasing a number of nail brands some returning with their hottest must haves while others came out with a bang with their newest products. So many brands but here are a few to name. O.P.I. displayed their accelerating new colors inspired by Ford Mustang; Race Red, Girls Love Ponies, and Queen of the Road are a few to name. Orly also made a statement with the first ever. BB Crème nail polish. As topical cosmetic treatment that helps to smooth, moisturize, and brighten natural nails this is a major necessity for all nail polish collectors. The sheer pink tint the polish gives is simply icing on the cake as to why Orly’s BB Crème is the buy to make this season.

LVX - Lolli


LVX made a statement at this year’s show. Their recent re-stock of the Roux color is the bottle nail fans everywhere want to get their hands on. As well as their other bold color selections of Monaco, Truffle, and Cameo. Jessica Cosmetics also launched their “In Bloom” collection this summer at CPNA. The colors were inspired by nature’s bloom which we love. Colors such as Blazing, Awakening, and Whispering made nails look sweet and playful this past summer and now they’ve recently posted their new autumn collection onto their website.

A couple other nail brands to keep an eye on are CND “Shellac” and “Vinylux” line, as well as Essie. CND launched their high-shine, zero dry-time, 14 day-wear line this past summer and it’s very clear why they’re one of the global leaders in nail beauty. Essie gave us the most-wild colors this year amplifying strong beauty through their colors. We just can’t seem to get enough there are so many colors and techniques to maintain fashion forward nails this year!

The nail category is still clawing its way to new heights with a breakout of innovative nail trends and social media is the leading digital platform to promote and display the array of different nail styles everyone can have for themselves. “One senior drugstore executive is putting her budget behind nail art to help offset soft nail-color sales. Tallon agreed there’s a big audience as witnessed by the flood of nail designs on Instagram.”.



CPNA 2014 used social media to share all the new ideas presented on the show floor here are a couple of status updates, “Over 30,000 colors and designs of gel nail polish over at Willstar Trading. Booth D3153 #nails #gelnails #mani #pedi

“You HAVE to visit Amelia Knight at booth #A23313 to see their new Feather Manicure – the latest trend in nail art.” Follow us on Twitter for updates about CPNA’s annual show and to see more check out some of the attached photos, then follow us on Instagram.

Starting at the top of the corporate nail industry all the way to locally owned nail shops, nails seem to have us all engaged whether for style or business. According to IBISWorld1.6 million people are employed by nail businesses in the U.S. and that stat does not include major corporations. Nails are making big bucks for anyone who is hands-on in the business. Brands within the nail sector are consistently creating products that cater to their evolving consumer base, and that is you. If you haven’t noticed by now the nail world has become all about YOU. Own it then run it!





Beauty brands showcased their newest products for all the attendees, buyers, and other exhibitors to see at Cosmoprof North America’s 12th Annual Tradeshow event. 2014 proved to be another record year for the show. The number of attendees increased from the previous year and CPNA had the largest number of participating exhibitors EVER– resulting in the unveiling of a vast number of new products and trends at the show. Retailers and innovation seekers scoured countless aisles to find new brands and products. To flaunt many of the exciting new products showcased at CPNA 2014 we are releasing our yearly Trend Report. Findings came from CPNA Trend Scouts, beauty bloggers, trade publication editors and retailers. Common themes in this year’s beauty products seem to be, keeping everything pretty, natural, and sweet. We’ll go over a few of the products that made the biggest impressions at this year’s show, and we’re sure will peak your interest for your next beauty buys!




Simple Sugars – USA

Almond with Almonds copy

Simple Sugars is an all-natural skincare line especially formulated for sensitive skin, but awesome for anyone’s skin! Simple Sugars’ full line of facial, body, and foot scrubs cleanse, exfoliate, and moisturize, leaving you with soft, smooth, great-looking skin. One product makes complete skincare simple with no phthalates, parabens, PEGS, or sulfates: just the good stuff!

Skin Nutrition Live ® – USA

Skin Nutrition Live ® is a range of eleven organic topical superfood skin smoothies that contain patented active plant cells – clinically tested for efficacies that match and exceed those of today’s best peptides; a plethora of active organic superfoods that drench the skin with rich phytonutrients; organic, cold-pressed extra virgin fruit, nut, and seed oils for their prized fatty acid profiles and ease of absorption; and plant derived amino acids, enzymes, algae, resveratrol, and red palm tocotrienols to further protect, nourish, and promote cell proliferation. This powerful combination delivers efficacies and results previously unobtainable in natural and organic products, while feeding your skin from the outside in.

Skin&CO Roma – Italy

In 1953 Giuseppina Balestra introduced her own beloved blend of botanical oils with Truffles to her store in Rome. Sixty years later Gabriel Balestra worked with an Italian University to bring his grandmother’s formulas back. At SKIN&CO we create effective products using natural ingredients. We infuse Nature & Science, Past & Future. But most importantly: WE HARVEST BEAUTY.

Sexy Hair: Smooth Sexy Hair Frizz Eliminator

Infused with coconut oil, Frizz Eliminator helps feed and seal the most unruly hair. This long-lasting and lightweight formula prevents frizz by shielding against humidity attacking the hair. Frizz Eliminator nourishes the hair with Vitamin K and E for a boost of shine and ultimate control. *Safe to use on chemically straightened hair or extensions.






After years of trying products that weren’t right, Drunk Elephant Founder Tiffany Masterson made it her mission to develop a non-toxic skincare line that is as effective as the top clinical brands without any of the hazardous, irritating ingredients. Drunk Elephant skincare is comprised of safe, hard-working and cutting-edge ingredients, ensuring efficacy and safety with zero interference from unnecessary additives.

The Organic Pharmacy – U.K.

This British brand has created a range that uses only the highest quality organic ingredients & you don’t have to compromise on product efficiency. 100% natural & the majority being between 95-99% organic, they are hand-made, fair-trade, good to the environment, synthetic & chemical free. Glorious to use & highly active!


A revolutionary line of 100% Natural, Organic & Vegan breathable ointments and anti-aging remedies. GLYCELENE skincare is created by Celebrity Makeup Artist, Kim Borio and her Chemist, Eric. All products are handcrafted at Borio Laboratories in Dana Point, CA. using only the highest quality of certified organic ingredients from around the world.

Doll FaceUSA

Doll Face was born in the shadow of the famed Hollywood sign by a team of beauty “creationists” who have crafted a potent, clean skincare brand with modern ethos inspired by the glamour and style of retro Hollywood. The POWER of PRETTY.




Fake Bake

Fake Bake, a USA Company established in1995. Fake Bake was the first self-tanning company to combine naturally derived tanning agents DHA and Erythrulose – guaranteeing longer lasting tan (up to 50% longer) with natural-looking results. However, what really triggered the rapid rise of the Fake Bake Phenomenon was when the range was voted No.1 self-tanner (tested against 22 other self-tans) in the influential New York Times.



KARORA Skinwear Collection Group Product Image  2

Hailing from the Emerald Isle, KARORA is a multi-award winning botanical bronzing range with skincare status – whether a seasonal tan chaser or full time fake tanner women instantly fall in love with our bright and flirtatious products, infused with the unexpected, brimming with skin caring botanicals and formulae free from nasties!  We empower bronzers!

Norvell Skin Solutions

An easy to apply, super-fine self-tanning spray that delivers just off the beach™ color at any angle. Formulated with our exclusive Natural Actives Sunless Complex™ and blended with our proprietary instant cosmetic bronzer blend, Norvell® Professional Sunless Mist™ combines our Award Winning Sunless Tanning Solution with a unique combination of natural actives to bring you the most natural looking, longest lasting salon results right at home.




Alterna Caviar Clinical Daily Densifying Foam


This is a lightweight, densifying foam that thickens and strengthens hair while helping to prevent hair loss from breakage and maintaining existing strands. The foam thickenings strands so that hair instantly looks and feels denser. Free of Parabens, Sulfates, Phthalates and Synthetic Color.

Athena Unwash Cleansing Conditioner

Unwash is the answer to a growing movement untapped in the salon professional world. As the first professional co-wash hair care line, Unwash has developed a cleansing conditioner that intelligently and gently cleans hair without removing essential oils and moisture. Distributor

positions being considered.


REDAVID™ Salon Products are a complete hair care and styling line of Canadian-developed and manufactured products. Only REDAVID™ offers the powerful combination of salon expertise, elements that pamper, and the miracle ingredients, Dynagen™. Dynagen™ is a yeast protein designed to boost structural strength, essential for stronger and thicker looking locks.




DRM-JPC Miracle Renewal No Lye Relaxer System


DRMJPC Brands are pioneers in ethnic hair care industry. Dr. Miracle’s treatments with its heralded “Feel it” formula, was founded in 2004. Dr. Miracle’s products include top sellers such as Thermalceutical Intensive No-Lye Relaxer, Hot Gro Hair & Scalp Treatment and Curl Care. Johnson Products has been a leading brand in the ethnic hair care market since its founding in 1954. It currently offers more than 60 hair care products under the Gentle Treatment® and Ultra Sheen® brands.

Namaste Laboratories: Organic Root Stimulator®

Namaste Laboratories has brought a fresh, innovative, natural, yet scientific approach to the ethnic hair care market by pioneering a new and exciting hair care system that has revitalized a stagnant section and is driving profitability to new heights. Organic Root Stimulator®, natural healing hair care that gets to the root of healthy hair, has earned Namaste the leadership position is this dynamic new growth category.





Briogeo Product Image

Be Gentle, Be Kind™ crème co-wash is a 4-in-1 formula that effectively cleanses, conditions, detangles, and nourishes your hair.  This ultra-hydrating formula removes impurities without stripping hair of natural oils.  Fortified with hydrating shea, nourishing avocado oil & quinoa extracts, and soothing aloe to enhance manageability and healthiness of the hair.

Brazilian Blowout

The BRAZILIAN BLOWOUT is the most innovative and effective professional smoothing treatment in the WORLD! Brazilian Blowout actually improves the condition of the hair by creating a protective protein layer around the hair shaft to eliminate frizz and smooth the cuticle. The end result is smooth, healthy, frizz-free hair with radiant shine!

Rio de keratin

5 bottles

Rio de Keratin is luxury hair at an affordable price; an advanced keratin smoothing system creating silky smooth hair in the privacy of your home. No salon prices or appointments necessary. Created for the do-it-yourselfer, Rio de Keratin eliminates frizz safely and effectively. Rio de Keratin is your ticket to beautiful hair!

Keratherapy Keratin Smoothing Innovation is the solution to transform frizzy unruly hair into silky, gorgeous, touchable hair. Every Keratherapy product contains our Kerabond Technology delivery system that penetrates and bonds the keratin deep into the hair, while sealing the cuticle layer to provide superior smoothing, frizz control, shine and conditioning.




Hot Tot Haircare

The Hot Tot collection marks a new day in hairdressing as the latest innovation inspecialty haircare. Designed for the structural uniqueness of children’s strands, Hot Tot celebrates style by providing professional hair products for a new generation.

Hot Tot offers a complete children’s line that is truly original: Skincare-grade formulations that are hypoallergenic and free of harsh ingredients, a swoon-worthy Cabbage Patch-inspired signature scent and chic packaging make this luxe line a staple for any style-savvy parent.

SoCozy – USA

8 oz. Cinch_ Hydrating

Celebrating 20 years of Cozy Cuts for Kids and a whopping one million haircuts, Cozy Friedman is taking a strand. The children’s hair expert and entrepreneur is  redefining the entire children’s hair care experience with her new and improved SoCozy collection of salon quality hair care products.




Pink Pewter


Pink Pewter offers stunning high-fashion accessories that are fun, edgy, and suited for a range of looks; you can effortlessly accentuate any outfit, or change it completely!

Lucky Trendy Co, Ltd

Our company was founded in Japan in 1887. Lucky Trendy has been creating and manufacturing hair accessories, makeup tools, nail polish and hair arrangement goods. Not only do we have a great deal of experience in this business, but we have been looking ahead into worldwide trends allowing us to develop products that are ahead of the times, which is favorably welcomed by our customers worldwide.




The Wet Brush


The Best Selling professional hair brush in the USA is taking the world by storm. The reviews and raves are off the charts for the best Detangling after shower brush ever! The specially formulated Intelliflex™ bristles have intelligent flexibility – the perfect blend of firmness and flexibility, resulting in the healthiest and most pleasant brushing you’ve ever experienced.

Tangle Angel

Tangle Angel offer a range of premium, professional hair brushes created to detangle and smooth hair, painlessly and effortlessly. Our range of innovative brushes includes the Tangle Angel and Tangle Cherub, along with the Shine Angel radial brush with unique V-bristle technology that polishes the hair and reduces tangles.




#1 Lash & Beauty Supply
#1lash & Beauty Supply is an Eyelash company base in Houston; we specialize in Eyelash Extension products. Our Glue products are Pharmaceutical Grade and made in U.S.A.


Make the most of your spectacular lashes with Grande MASCARA-Lash Boosting Formula, an exclusive formula made in Italy. Get instant extreme volume and length, plus healthier looking lashes from its unique peptide blend.



GrandeBROW is an eyebrow enhancing serum that promotes thicker and fuller-looking brows within 6-8 weeks. It comes with an applicator brush specially designed to deliver product to the natural shape of your brow.

The BrowGal


The BrowGal is an innovative line of eyebrow products designed by Los Angeles based celebrity eyebrow expert and makeup artist, Tonya Crooks. A progressive approach to beauty maintenance for all consumers, The BrowGal is created for the largest demographic in this market, allowing everyone to create signature eyebrows on their own. The BrowGal knows that every person has a unique facial structure and their eyebrows should be personally designed to fit their face. Thick eyebrows are the hottest trend from the fashion runways to the everyday woman on the move and our set of tools, products, and knowledge will help our consumers obtain perfect brows.





LVX - Lolli

LVX brings you luxury and fashion without compromise. We are dedicated to launching the hottest collections for each season by translating the top runway colors based on emerging trends in high fashion. Our philosophy is to fuse high fashion with nail color. Our colors are hand selected to be the top colors of the season. LVX nail lacquer is 5 free, Vegan and cruelty free. All products are produced in the U.S.A.

The Bernadette Thompson Nail Lacquer Collection

The Bernadette Thompson Collection product line has all the restorative products needed to transform your damaged nails to perfection! This kit offers the unique combination of skin and nail treatments with cutting edge high fashion colors. This kit is non-compromising in its ability to deliver dynamic fashion forward colors while providing the best care for skin and nails.

The creator, Bernadette Thompson, spared no expense to ensure this kit is superior in every aspect. Some of the key ingredients include Argon oil. From world’s best oils, to fashion’s most premier colors, this kit has it all! The Bernadette Thompson brand has grown to become synonymous with style, edge and excellent nail care. This kit is the latest edition and newest example of such excellence!

Young Nails, Inc

Lifeproof Nail Polish with innovative LacQ3 Technology. Tough as Gel. Mirror like shine. Wipes off in seconds. No lamp required. A truly revolutionary gel-like polish, no gimicks only genuine sparkling results.



Launches first ever nail BB Cream polish and it all started with Pink. For over 38 years, Jeff Pink and ORLY have pioneered the nail care industry. By creating innovative tools and superior nail products ORLY provides the medium to produce quality manicures. From the conception of timeless nail looks, such as the Original French Manicure®, to cutting-edge nail color, treatments, textures and design, ORLY meets the style needs of women in over 100 countries, with the finest and safest ingredients.


Social Intelligence Snapshot

Melinda Wittstock, CEO & Founder of Verifeed

Melinda Wittstock, CEO & Founder of Verifeed

Hair Care Trends & Influencers

What do women share with each other on Twitter about hair care products?

Verifeed monitored millions of women tweeting, re-tweeting, and influencing opinions (and no doubt purchases) of shampoos, conditioners, hairsprays and styling products, and anything and everything to get lustrous, manageable healthy hair. They shared tips, recommendations and more. Continue reading